40 Photoshop Power Effects

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9781903450567: 40 Photoshop Power Effects

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From the Publisher:

Whether you are new to Photoshop and want to produce some startling and impressive effects quickly, or you are a professional designer looking for inspiration and ground-breaking techniques to push your work to a new level, this book is for you. We've teamed up with top professionals from Eyeland Studio to show you how the experts do it.

We've been ruthless while editing this book: any effects that didn't make the grade were cut. We wanted to have only the best in this compact volume - speed and efficiency were a criteria not just for the effects, but for the book as a whole. Every full color page is precious and we didn't want to waste a single one.

From the Introduction: As the Web has expanded the role of Photoshop beyond it's more traditional role in print design, designers are called upon more and more to turn an empty document into a visually compelling masterpiece in increasingly dwindling timeframes. In a world where our work can be published to the masses in the time it takes you to pour a cup of coffee, time is more and more of the essence.

Clients don't just want innovative and fresh visual effects - they also want them immediately. Third party plug-in filters are typically no help. It doesn't take very much time for their redundant usage to kill their effectiveness for that whole "fresh and innovative" criterion. It doesn't take a designer's trained eye to pick out the abuse of many popular 3rd party filters. We may only have a short time to make our effects, but we rarely want it to look like our effect was done in haste.

As with all Friends of ED books, we offer efficient, comprehensive email support absolutely free.

About the Author:

Scott Hamlin is the author numerous books including Flash 5 Magic, Flash 4 Magic, and Effective Web Animation, Interface Design with Photoshop, and CorelDRAW Design Workshop. Scott has also written over 100 articles for over a dozen industry periodicals including Computer Arts Magazine, InterActivity Magazine, Computer Arts Magazine, Web Review, and Web Techniques Magazine.

In addition to Photoshop, Scott Balay is also an avid Flash, Javascript, and PHP developer. His clients include Nokia, Procter & Gamble, and Cisco, and he has been featured in and contributed to numerous Flash and Photoshop publications, such as Computer Arts magazine and the upcoming Inside Photoshop 7 book. In his free time, Scott enjoys accumulating technology and using it to make music, travelling, playing racketball, painting, and contemplating the platypus.

Eyeland Studio is a Web content design studio specializing in online game production and original content design (as well as site design). Eyeland Studio produces several products sold over the Web and on CD-ROM. Eyewire.com, the worlds largest stock imagery company, carries Eyeland Studio's products. Eyeland Studio's past client list includes Nokia, Proctor & Gamble, Sun Microsystems, MTV Europe, Nabisco, and Extensis Corporation.

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Scott Hamlin; Scott Balay
Published by Wrox Press (2002)
ISBN 10: 190345056X ISBN 13: 9781903450567
New Paperback First Edition Quantity Available: 1
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Book Description Wrox Press, 2002. Paperback. Book Condition: New. book. Bookseller Inventory # M190345056X

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