Geoffrey Sampson Electronic Business

ISBN 13: 9781902505893

Electronic Business

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Online retailing continues to grow at a staggering rate. In the UK alone, internet sales rose by 50% year-on-year in the last three months of 2007 (source: Capgemini), and of those with internet access in the UK, 97% have made at least one online purchase (source: Nielsen Global Survey). IT professionals are playing an increasingly pivotal role in shaping this new business landscape, and the success of many business ventures, is growing ever-more dependent on their skills and knowledge. "Electronic Business" supports all of those with a stake in e-business or e-commerce by providing a solid grounding in their main functions. It is an invaluable source of information for anybody setting up a new business or managing an existing business, as well as those studying IT or Business Studies, taking an MBA, or managing the delivery of an IT service to new or established e-business customers.

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From the Back Cover:

Exploring business opportunities in the internet age has never been more crucial. The potential to generate higher sales, exploiting new markets, improving cost savings and streamlining work processes all flow from a genuine understanding of the principles outlined in Geoffrey Sampson’s book.

Technology continues to change the way we do business, with more companies relying on electronic tools to perform an increasing array of functions. IT professionals play a crucial role in this new commercial landscape, and their skills are pivotal to the success of many organisations. ‘Electronic Business’ explores the principles and practices associated with e-business and e-commerce, helping you to exploit electronic opportunities to their full potential.

Key areas covered include: Business Process Re-Engineering (BRP)

Outsourcing

Software

E-tailing

Improving B2B efficiencies

Business-to-Government trading

Enterprise Resource Planning (ERP) Geoffrey Sampson was educated at Cambridge and Yale Universities. He has taught at LSE, Lancaster and Leeds Universities and worked as a consultant in the private sector. He is currently a professor of computer science at Sussex where he teaches e-business.

About the Author:

Geoffrey Sampson is a professor in the Informatics Department of Sussex University, where he teaches e-business. He was educated at Cambridge and Yale Universities. Before moving to Sussex in 1991 Sampson had taught at the London School of Economics and at Lancaster and Leeds Universities; at Leeds he held the chair of linguistics. Sampson has spent secondments at the Royal Signal and Radar Establishment (now Qinetiq), at the British Telecom Research Labs, and at the universities of Geneva and Cape Town. Sampson's side interests include Chinese philology; his book 'Love Songs of Early China' appeared in 2006. Sampson has been a member of the British Computer Society since 1988.

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Book Description BCS, The Chartered Institute for IT/Viva Books, 2009. Softcover. Condition: New. 2nd edition. Technology continues to change the way we do business, with more companies relying on electronic tools to perform an increasing array of functions. IT professionals play a crucial role in this new commercial landscape, and their skills are pivotal to success of many organizations. Electronic Business explores the principles and practices associated with e-business and e-commerce, helping you to exploit electronic opportunities to their full potential Key areas covered include: Business Process Re-Engineering (BPR) Outsourcing Software E-Tailing Improving B2B efficiencies Business-to-Government trading Enterprise Resource Planning (ERP) Contents: About the author ? Acknowledgments ? Abbreviations ? Preface ? Introduction: Scope and assumptions ? Bubble and reality ? E-business recovers ? The importance of opinion ? A learning process ? B2C, B2B, B2G ? Business process re-engineering ? Abandoning preconceptions ? Ambiguity, secrecy and unpredictability ? User-centred versus supplier-driven ? The need for soft skills ? A professional basis ? E-business is business ? IT and the structure of the economy: The move to outsourcing ? Disaggregation ? What to produce how? ? Supply and demand ? An invisible hand ? Positives and negatives of business ? Coase?s theory of the firm ? Transaction costs ? Coase and IT ? Startups become buy-ups ? The virtual organization ? Control versus trust ? Firms as tools ? E-commerce strategies: A case study ? Amazon is founded ? Amazon?s initial business model ? The online book-buying experience ? Getting physical ? Get Big Fast ? Technology lock-in ? Do lock-ins exist? ? First versus best ? Elusive profits ? Different performance measures ? Diversification ? Different kinds of retailing ? Experience goods ? Tight margins ? Alliances ? Intermediation and disintermediation ? Confusion of terms ? Increasing liquidity ? Clicks and mortar versus pure play ? The technology provider role ? Conclusion ? E-business and the institutions of society: Institutional barriers ? Wealth, poverty and social institutions ? Digital signatures ? Public key infrastructure ? Fulfilment ? Gaps in the law ? The law of contract ? Trademarks and search engine rankings ? Intellectual property ? The patent system breaking down ? Responsibility for public comment ? The problem of trust ? Fraud ? Law, IT, and philosophy of mind ? Erosion of privacy ? The public awakes ? Consumer ratings ? Site certification services ? Winning hearts and minds ? Jurisdiction, regulation, taxation: E-commerce across frontiers ? The E-Commerce Directive ? A Framework for Global Electronic Commerce ? Increased e-business regulation ? Security standards ? Disability discrimination ? Conflicting ideals ? The Nazi memorabilia case ? Preserving national cultures ? The Hague Convention ? Compliance becomes an IT issue ? Costs of compliance ? Authority haggles with business ? Taxation ? Tax neutrality ? A tax-free zone? ? Does IT matter?: An axiom questioned ? Elusive productivity gains ? Installation period and deployment period ? Productivity is not the same as profitability ? The hunt for competitive advantage ? Computing power does not equal strategic significance ? IT needs to become ordinary ? Contrary opinions ? Software as a service ? SaaS and smaller companies ? The importance of small firms ? How far will SaaS spread? ? Shifting to an intangible economy: Intangible goods and assets ? Capital assets versus products ? Injuring the invisible hand ? Intangibles are economically odd ? New ideas about economic growth ? Economy of abundance ? Reweighting the value chain ? Massively multi-player online games ? How MMOs work ? Growing populations ? MMOs as business locations ? Real economies in virtual worlds ? Virtual marketing ? Turning customers into co-designers ? Economics as an experimental science ? A Printed Pages: 268. Seller Inventory # 57547

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