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Synopsis
In The New Magnet Marketing, author John Graham puts forth bold ideas rooted in common sense, all centered around the basic, universal theme of magnet marketing: to succeed today, the customer must want to do business with you. In other words, instead of cold calling and chasing down "prospects" who have probably never heard of you or your company, magnet marketing draws the prospect to you, ready and willing to do business.
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About the Author
John R. Graham is president of Graham Communications, a marketing services and sales consulting firm.
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- PublisherChandler House Pr
- Publication date1998
- ISBN 10 1886284245
- ISBN 13 9781886284241
- BindingPaperback
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