Marketing with e-Mail - Softcover

Kinnard

Softcover

ISBN 10: 1885068514 ISBN 13: 9781885068514

Publisher: ebrandedbooks.com,US, 2000

E-mail offers broader reach, higher measurability, quicker delivery, and easier consumer feedback for a lower cost than any other marketing medium. Here is detailed advice on how to expand and improve marketing opportunities, communications, and online relationships with this valuable tool. Topics include e-mail newsletters, online networking, signature files, and e-mail promotions. Also discussed are the differences between unsolicited commercial e-mail, anonymous bulk e-mail, and valid commercial e-mail. Small businesses will appreciate information on how to level the playing field with larger competitors by exploiting the unique opportunities available through e-mail.

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Review:

"Clearly explains why e-mail marketing is an essential tool in differentiating your business . . . offers plenty of ideas for using it." -- Karen Axelton, managing editor, Entrepreneur Magazine's Business Start-Ups

Synopsis:

Kinnard (a consultant) offers advice on using e-mail to expand and improve market opportunities, communications, and on-line relationships. This new edition includes updated information on e-mail newsletters, on-line networking, signature files, and e-mail promotions. Also discussed are the differen

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