Items related to Marketing on the Internet
This updated edition reflects the rapid changes in online marketing topics such as effective Web site design, secure payment methods, Web promotion techniques, and building relationships with online customers. Dozens of worksheets help readers sharpen the focus of the online needs and goals of their businesses and hundreds of screen shots illustrate successful tactics. Case studies of online business successes explain the concepts in the book and illustrate how they work in real-life situations.
"synopsis" may belong to another edition of this title.
Review:
"If you are going to read only one book about Internet marketing this year, read this one." -- Mike Bayer, Compuserve
Synopsis:
New edition of a guide the sets forth a seven-step plan for selling over the Internet. After discussing basic on-line marketing principles, technological consultant Zimmerman explains the process of creating a Web site, site maintenance and monitoring, site promotion, security considerations, and lo
"About this title" may belong to another edition of this title.
- Publisherebrandedbooks.com,US
- Publication date1999
- ISBN 10 1885068360
- ISBN 13 9781885068361
- BindingPaperback
- Edition number4
- Number of pages450
- Rating
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