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Marketing on the Internet - Softcover

 
9781885068262: Marketing on the Internet
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Provides a simple seven-step plan for business owners, CEOs, and marketing managers looking to increase sales or start a new business on the Internet. After an overview of the Internet and the Web, chapters explain technological, business, financial, and legal aspects of creating and maintaining a Web site. This third edition is updated to reflect changes in online marketing, and offers expanded focus on the Web and emphasis on business-based decision making. Includes a glossary and a list of Internet resources. Annotation c. by Book News, Inc., Portland, Or.

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Review:
"If you are going to read only one book about Internet marketing this year, read this one." -- Mike Bayer, Compuserve
About the Author:
Jan Zimmerman is the president of Sandia Consulting Group, a high technology marketing and media production company. She lives in Albuquerque, New Mexico.

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  • PublisherMaximum Pr
  • Publication date1998
  • ISBN 10 1885068263
  • ISBN 13 9781885068262
  • BindingPaperback
  • Number of pages276
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9781885068361: Marketing on the Internet

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Jan Zimmerman, Michael Mathiesen
Published by Maximum Pr (1998)
ISBN 10: 1885068263 ISBN 13: 9781885068262
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Mathiesen, Michael,Zimmerman, Jan
Published by Maximum Pr (1998)
ISBN 10: 1885068263 ISBN 13: 9781885068262
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