Items related to The Fine Artist's Guide to Marketing and Self-promotion
Synopsis
Offering advice on how artists can gain maximum exposure for their work at minimal cost, this guide provides strategies for developing their reputations and increasing their work's value. In this guide, now revised to cover digital resources, a successful artist reveals his guerrilla tactics for building an art career through the intelligent and masterful use of the media. Readers will learn to create publicity videos and press releases likely to draw media attention to art events; use colour slides and other photographic reproductions to get their work into the public eye; maintain copyrights; assemble proposals, grants, articles, and CVs; exhibit and publish work in the US and Europe; attain eligibility for arts-in-education residencies; and function as their own press agents. This volume offers money-saving tips on where to stay and how to get around when travelling in the US and abroad, and how to seek help in bolstering one's art career. Also offered are listings of exhibitions, organizations, services, publications, and other vital resources for artists.
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Review
"There should be room on the shelf for Vitali's amazingly detailed and practical guide."
From the Author
Guerilla Survival Skills
Artists should not have to comprise their artwork. They can make a living as an artist if they understand the parallel markets that exist. The best one is magazine publishing. They pay for the use of the images and it is seen by a large audience. If the art publicity is done properly it can serve to announce one of your art shows and then get you on the local news.
Artists have to have a 100 word rap. This is for calling or writing cold. If successful the word window remains open you talk for as long as necessary. This explains what you do and it is then developed into a press release, grant application, artist statement and a feature magazine article.
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- PublisherAllworth Press,U.S.
- Publication date1997
- ISBN 10 1880559358
- ISBN 13 9781880559352
- BindingPaperback
- Number of pages192
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The Fine Artist's Guide to Marketing and Self-Promotion : Innovative Techniques to Build Your Career as an Artist
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