The Cultural Imperative: Global Trends in the 21st Century - Hardcover

Lewis, Richard

Hardcover

ISBN 10: 1877864986 ISBN 13: 9781877864988

Publisher: Intercultural Press, 2002

Synopsis

This title addresses the question: Can globalization bring about the standardization of values and modes of behaviour? It discusses how geography, language and religion impact on culture and explores aspects of culture that obliterate rational arguments.

About this title

Review:

Richard Lewis’s approach has been an absolutely marvellous way to get my students to appreciate how and why cultures are different, and how to benefit from this -- Ulla Ladau-Harjulin, Principal Lecturer, Swedish School of Economics and Business Administration

About the Author:

Richard Lewis is the chairman of Richard Lewis Communications, an international institute of cross-cultural and language training with offices in over 30 countries. He founded the quartely magazine Cross Culture in 1989 and is heavily involved in the intercultural field, lecturing in countries from Finland to Hong Kong and working with companies as diverse as Fiat, IBM, Nokia, Andersen Consulting and Nestle. He lives near Winchester, and is one of Britain's foremost linguists, speaking 12 languages - and spent 5 years in Japan, where he was tutor to the Imperial Family.

About this edition

• Publisher: Intercultural Press
• Publication date: 2002
• ISBN 10: 1877864986
• ISBN 13: 9781877864988
• Binding: Hardcover
• Edition number: 1
• Number of pages: 368