Items related to Au Contraire!: Figuring Out the French
Synopsis
Coca-Cola ran headlong into French culture when a hardcore, bottom-line management style met with boycotts in cafes and supermarkets. Even Mickey Mouse met angry protesters hurling tomatoes and eggs when joining Michael Eisner to launch Euro Disney's arrival on the Paris stock market. What makes the French so...well, French? This work provides readers with the critical tools to effectively develop creative and appropriate responses to any situation, based on a deep understanding of unique cultural dynamics. There is also a quick and useful guide to social behaviour and etiquette, as well as professional guidelines for managers.
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About the Author
Gilles Asselin, founder and executive director of New Jersey-based SoCoCo Intercultural, is a program designer, trainer and consultant who helps international executives and managers succeed when working across cultures.
"About this title" may belong to another edition of this title.
- PublisherIntercultural Press
- Publication date2001
- ISBN 10 187786482X
- ISBN 13 9781877864827
- BindingPaperback
- Number of pages308
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Au Contraire: Figuring Out the French
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ISBN 10: 187786482X
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Au Contraire: Figuring Out the French
Published by
Nicholas Brealey Publishing, 2000
ISBN 10: 187786482X
ISBN 13: 9781877864827
Used
Paperback
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Au Contraire: Figuring Out the French
Published by
Nicholas Brealey Publishing, 2000
ISBN 10: 187786482X
ISBN 13: 9781877864827
Used
Paperback
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