Items related to The C.R.M. Pocketbook (The Pocketbook)
Customer relationship management (CRM) seeks to organise a business around its customers. This book describes customer relationship management and explains why businesses are employing it.
"synopsis" may belong to another edition of this title.
Review:
"Brilliant and inspiring even for an organization that has focused on building long-term profitable customer relationships, this book sets the context for the next millennium." -- Mike Norris, CEO, Computercenter pic
Synopsis:
Meeting the right customers' needs profitably is busnesses' biggest challenge. With customer choice wider now that it has ever been, not least because of the emergence of the World Wide Web and other new technologies, competition is fiercer and pressure on margins greater than ever. The need to build long-term customer relationships that are profitable is paramount. Customer relationship management (CRM) seeks to organise a business around its customers. This book describes customer relationship management and explains why businesses are employing it. This book describes customer relationship management and explains why businesses are embracing it. It looks at the increasingly complex nature of customer-supplier relationships and demonstrates how to calculate customer life-time values. Subsequent chapters deal with relationship marketing, technology and business processes in support of CRM, CRM in a business-to-business environment, and the implementation of CRM. It concludes with 10 top tips.
"About this title" may belong to another edition of this title.
- PublisherManagement Pocketbooks
- Publication date2001
- ISBN 10 1870471970
- ISBN 13 9781870471978
- BindingPaperback
- Number of pages128
Top Search Results from the AbeBooks Marketplace
Stock Image
The C.R.M. Pocketbook
Published by
Management Pocketbooks
(2001)
ISBN 10: 1870471970
ISBN 13: 9781870471978
Used
Paperback
Quantity: 1
Seller:
Rating
Book Description Paperback. Condition: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 1.01. Seller Inventory # G1870471970I4N00
Buy Used
£ 5.06
Convert currency
Stock Image
The C.R.M. Pocketbook
Published by
Management Pocketbooks
(2001)
ISBN 10: 1870471970
ISBN 13: 9781870471978
Used
Paperback
Quantity: 1
Seller:
Rating
Book Description Paperback. Condition: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less 1.01. Seller Inventory # G1870471970I3N00
Buy Used
£ 5.06
Convert currency
Stock Image
The CRM Pocketbook (Management Pocketbook Series)
Published by
Management Pocketbooks
(2001)
ISBN 10: 1870471970
ISBN 13: 9781870471978
Used
Softcover
Quantity: 1
Seller:
Rating
Book Description Condition: Very Good. 1704446881. 1/5/2024 9:28:01 AM. Seller Inventory # U9781870471978
Buy Used
£ 2.51
Convert currency
Stock Image
The C.R.M. Pocketbook (The Pocketbook)
Seller:
Rating
Book Description Paperback. Condition: Very Good. The C.R.M. Pocketbook (The Pocketbook) This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Seller Inventory # 7719-9781870471978
Buy Used
£ 3.54
Convert currency
Stock Image
The C.R.M. Pocketbook (The Pocketbook)
Published by
Management Pocketbooks
(2001)
ISBN 10: 1870471970
ISBN 13: 9781870471978
Used
Paperback
Quantity: 1
Seller:
Rating
Book Description Paperback. Condition: Used; Very Good. Dispatched, from the UK, within 48 hours of ordering. Though second-hand, the book is still in very good shape. Minimal signs of usage may include very minor creasing on the cover or on the spine. Seller Inventory # CHL1559471
Buy Used
£ 1.08
Convert currency
Stock Image
The C.R.M. Pocketbook (The Pocketbook)
Published by
Management Pocketbooks
(2001)
ISBN 10: 1870471970
ISBN 13: 9781870471978
Used
Paperback
Quantity: 1
Seller:
Rating
Book Description Paperback. Condition: Good. Minor shelf wear Good condition is defined as: a copy that has been read but remains in clean condition. All of the pages are intact and the cover is intact and the spine may show signs of wear. The book may have minor markings which are not specifically mentioned. Most items will be dispatched the same or the next working day. Seller Inventory # wbb0018739080
Buy Used
£ 0.82
Convert currency
Stock Image
The C.R.M. Pocketbook (The Pocketbook)
Published by
Management Pocketbooks
(2001)
ISBN 10: 1870471970
ISBN 13: 9781870471978
Used
Softcover
Quantity: 1
Seller:
Rating
Book Description Befriedigend/Good: Durchschnittlich erhaltenes Buch bzw. Schutzumschlag mit Gebrauchsspuren, aber vollständigen Seiten. / Describes the average WORN book or dust jacket that has all the pages present. Seller Inventory # M01870471970-G
Buy Used
£ 2.50
Convert currency
Stock Image
The C.R.M. Pocketbook (The Pocketbook)
Published by
Management Pocketbooks
(2001)
ISBN 10: 1870471970
ISBN 13: 9781870471978
Used
Paperback
Quantity: 1
Seller:
Rating
Book Description Paperback. Condition: Used; Good. ***Simply Brit*** Welcome to our online used book store, where affordability meets great quality. Dive into a world of captivating reads without breaking the bank. We take pride in offering a wide selection of used books, from classics to hidden gems, ensuring there is something for every literary palate. All orders are shipped within 24 hours and our lightning fast-delivery within 48 hours coupled with our prompt customer service ensures a smooth journey from ordering to delivery. Discover the joy of reading with us, your trusted source for affordable books that do not compromise on quality. Seller Inventory # 1588011
Buy Used
£ 3.41
Convert currency
Stock Image
The C.R.M. Pocketbook (The Pocketbook)
Published by
Management Pocketbooks 20/10/2001
(2001)
ISBN 10: 1870471970
ISBN 13: 9781870471978
Used
Paperback
Quantity: 1
Seller:
Rating
Book Description Paperback. Condition: Very Good. Shipped within 24 hours from our UK warehouse. Clean, undamaged book with no damage to pages and minimal wear to the cover. Spine still tight, in very good condition. Remember if you are not happy, you are covered by our 100% money back guarantee. Seller Inventory # 6545-9781870471978
Buy Used
£ 8.62
Convert currency