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The Marketing Pocketbook (Sales & Marketing S.) - Softcover

 
9781870471404: The Marketing Pocketbook (Sales & Marketing S.)
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This pocketbbok argues that marketing is not just limited to a single department within an organization, but a company-wide responsibility. It covers market research, strategy, marketing mix, tactics, and methods commnication.

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About the Author:
The author is a management consultant, chartered banker, member of the Strategic Planning Society and active writer, speaker and lecturer.

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  • PublisherManagement Pocketbooks
  • Publication date1996
  • ISBN 10 1870471407
  • ISBN 13 9781870471404
  • BindingPaperback
  • Number of pages128
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9781903776155: The Marketing Pocketbook (Management Pocketbooks S.)

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ISBN 10:  1903776155 ISBN 13:  9781903776155
Publisher: Management Pocketbooks, 2003
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