Items related to Marketing Success Stories
This book provides 'real life' marketing strategies from some of the most successful South African companies. It affords a practical perspective on theoretical marketing concepts. Written in an accessible style, it will appeal not only to students but also to marketing practitioners interested in the experience of others. This book is intended for second and third year university students.
"synopsis" may belong to another edition of this title.
Synopsis:
This accessible book, now in its third edition, provides real-life marketing strategies from some of the most successful South African companies. It includes cases on small businesses, service marketing, and industrial marketing, thus offering a comprehensive view of the subject. The authors also discuss topical issues such as relationship marketing, integrated marketing communication, retailing, and the marketing of difficult products. The book will appeal to students and marketing practitioners.
"About this title" may belong to another edition of this title.
- PublisherInternational Thomson Publishing Southern Africa (
- Publication date1998
- ISBN 10 1868640728
- ISBN 13 9781868640720
- BindingPaperback
- Edition number3
- Number of pages387
- EditorMachado Ricardo, Cant M.
Top Search Results from the AbeBooks Marketplace
Stock Image
Marketing Success Stories
Published by
International Thomson Publishing
(1998)
ISBN 10: 1868640728
ISBN 13: 9781868640720
Used
Soft cover
Quantity: 1
Seller:
Rating
Book Description Soft cover. Condition: Near Fine. No Jacket. 3rd Edition. a bit shelf rubbed. internally clean and tightly bound. no inscriptions. [P.K.][Rf14]. Our orders are shipped using tracked courier delivery services. Seller Inventory # fz20
Buy Used
£ 7.28
Convert currency
Stock Image
Marketing Success Stories
Seller:
Rating
Book Description Soft cover. Condition: Very Good. 3rd Edition. The wraps are slightly shelf rubbed and creased.Internally clean and tightly bound.EK. Our orders are shipped using tracked courier delivery services. Seller Inventory # hi59
Buy Used
£ 11.33
Convert currency
Stock Image
Marketing Success Stories
Seller:
Rating
Book Description Soft cover. Condition: Good. 3rd Edition. The book is water damaged but fine as a reference copy. Tightly bound. Our orders are shipped using tracked courier delivery services. Seller Inventory # v798
Buy Used
£ 20.23
Convert currency