Items related to Strategic Sport Marketing
This book offers a comprehensive overview of the key elements involved in the marketing of sport. It is a comprehensive text for sport management students as well as practising sport administrators. Integrating the unique product characteristics of sport, with traditional marketing theory, it presents a strategic sport marketing model that recognises the diverse markets for sport: participants, sponsors, spectators at the event, and armchair fans. The case studies and sportsviews selected from international sports and media illustrate the unique features of sport marketing. With detailed examples and step-by-step processes, "Strategic Sport Marketing" is a practical tool and theoretical guide to sport marketing internationally.
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Product Description:
340 pages. Book appears to have hardly been read and is in As new condition throughout. A Comprehensive Text For Sport Management Students As Well As Practicing Sport Administrators.
Review:
"An excellent illustration of the integration of sport marketing theory with sport marketing practice." - Journal of Sport Management "I strongly recommend this book..." - Terry Woods Sport Marketing Quarterly"
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- PublisherAllen & Unwin
- Publication date2003
- ISBN 10 1865089184
- ISBN 13 9781865089188
- BindingPaperback
- Edition number2
- Number of pages352
- Rating
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Strategic Sport Marketing
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(2004)
ISBN 10: 1865089184
ISBN 13: 9781865089188
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Strategic Sport Marketing
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ISBN 10: 1865089184
ISBN 13: 9781865089188
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Strategic Sport Marketing
Published by
Allen & Unwin
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ISBN 10: 1865089184
ISBN 13: 9781865089188
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Book Description Condition: Good. Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library, so some stamps and wear, but in good overall condition. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions. Seller Inventory # Z1-U-039-01611
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Strategic Sport Marketing
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Book Description Pictorial Soft Cover. Condition: As New. Second Edition. 340 pages. Book appears to have hardly been read and is in As new condition throughout. A Comprehensive Text For Sport Management Students As Well As Practicing Sport Administrators. Seller Inventory # 142114
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Strategic Sport Marketing
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Allen & Unwin
(2004)
ISBN 10: 1865089184
ISBN 13: 9781865089188
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