Items related to New Directions in Corporate Strategy
Within firms both large and small, thinking about strategy has undergone profound change in the 1990s. The way decision-makers come to understand why some firms compete successfully and others fail, and the role managers play in each firm's fate, is very different to the 1980s. This text offers an introduction to the approaches which have made the greatest contribution to the new directions in strategic thinking. It provides managers with a foundation for tackling challenges as diverse as: seizing opportunities presented by competition policy; building and deploying the firm's knowledge base; developing the competitive advantages of the brand; creating information technology resources and extracting the maximum advantage from them; recognizing and exploiting leadership for change; and identifying and integrating the financial dimension of strategic thinking.
"synopsis" may belong to another edition of this title.
About the Author:
Garry Twite, Senior Lecturer in Finance at the Australian Graduate School of Management UNSW, and Michael O'Keeffe, National Business Manager - Produce, of Franklins Limited, worked with Rabobank Australia Limited to assemble a team of experts on corporate strategy to provide this succinct introduction. They include Professor Fred Hilmer, Professor Ian Marsh, and Professor Grahame Dowling from AGSM, Professor David Wilson from Pennsylvania State University and Professor Peter Roberts from Carnegie Mellon.
"About this title" may belong to another edition of this title.
- PublisherAllen & Unwin
- Publication date2000
- ISBN 10 1865082074
- ISBN 13 9781865082073
- BindingPaperback
- Number of pages200
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New Directions in Corporate Strategy
Published by
Allen & Unwin
(2000)
ISBN 10: 1865082074
ISBN 13: 9781865082073
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New Directions in Corporate Strategy
Published by
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ISBN 10: 1865082074
ISBN 13: 9781865082073
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Book Description Condition: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Clean from markings. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,300grams, ISBN:9781865082073. Seller Inventory # 9806720
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New Directions in Corporate Strategy
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ISBN 10: 1865082074
ISBN 13: 9781865082073
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Book Description Softcover. Condition: Très bon. Ancien livre de bibliothèque. Légères traces d'usure sur la couverture. Edition 2000. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Very good. Former library book. Slight signs of wear on the cover. Edition 2000. Ammareal gives back up to 15% of this item's net price to charity organizations. Seller Inventory # D-558-324
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New Directions in Corporate Strategy
Published by
Allen & Unwin
(2000)
ISBN 10: 1865082074
ISBN 13: 9781865082073
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