Sony: The Private Life - Softcover

Nathan, John

3.83

143 ratings by Goodreads

Softcover

ISBN 10: 1861975791 ISBN 13: 9781861975799

Publisher: Profile Books, 2001

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In the wastelands of post-war Tokyo, Akio Morita and Masaru Ibuka formed the company that was to become one of the greatest corporations of the 20th century. John Nathan tells the story of how a small family business became a multi-national with a turnover of billions.

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Review:

‘If there is a better business book this year, we will be very lucky.’
Newsweek

From the Back Cover:

'Fully updated with a new chapter'

"Insightful, probing, and extremely well written; in the genre of business and company profiles, this is as good as it gets."
KIRKUS REVIES

Drawing on his unmatched expertise in Japanese culture and his unique, unlimited access to Sony's inner sanctum, John Nathan pulls the veil from one of the worlds most successful and secretive corporations. He uncovers persuasive evidence that Sony's biggest triumphs, from colour TV to CDs, and most calamitous failures, like the Betamax debacle and the vexed takeover of Columbia Pictures, stem from a web of intense relationships that have always characterised its top ranks. He etches incisive portraits of the company's famously enigmatic cofounder, Akio Morita; it's patrician autocratic CEO, Norio Ohga; and its edgy new leader, Nobuyuki Idei.

With authority and wit, Nathan dispels myths that surround Sony and crafts an unparalleled corporate drama.

"An indispensable book for all students of Japanese business and the electronics industry."
TIMES HIGHER EDUCATIONAL SUPPLEMENT

"A well-written and entertaining saga."
FINANCIAL TIMES

"Fascinating... an easy and informative read."
STRATEGY

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