This book is about the identification, measurement and assessment of business potential among possible future or existing employees. It examines research on using biographical information about individuals to determine their potential in a specific organisational environment. Such biodata can be used by managers when recruiting new staff, and when selecting staff for promotion. This is a valuable source book for managers and students who need to gain a better understanding of the prediction of business performance at the level of the employee.
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Barrie Gunter is the author of Assessing Business Potential: A Biodata Approach, published by Wiley. Adrian Furnham is a South African-born British organisational and applied psychologist, management expert and Professor of Psychology at University College London. In addition to his academic roles, he is a consultant on organizations.
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