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Tourism: A Modern Synthesis - Softcover

 
9781861526403: Tourism: A Modern Synthesis
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Tourism: A Modern Synthesis is an accessible and comprehensive core textbook on tourism. A strong business and management theme pervades the book reflecting developments in the teaching and content of modern courses. Tourism: A Modern Synthesis is based around the principles of management and includes case studies emphasising this theme. The core focus is on the development and management of tourism in an international context. It can be used as a one semester text, but its comprehensive coverage of a broad range of subjects make it a useful resource throughout the three years of a degree course.

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Stephen J. Page recently held the Scottish Enterprise Forth Valley Chair in Tourism, in the Department of Marketing at the University of Stirling, Scotland. Prior to this, Stephen held a Chair at Massey University New Zealand, where he was Director of the Centre of Tourism Research. Stephen J. Page currently holds the post of Senior Professor in Tourism at the London Metropolitan Business School. Joanne Connell is Senior Lecturer in Tourism in the Department of Marketing at the University of Stirling. Her special field of interest is in tourism and the environment and niche forms of tourism activity.

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  • PublisherCengage Learning EMEA
  • Publication date2001
  • ISBN 10 1861526407
  • ISBN 13 9781861526403
  • BindingPaperback
  • Number of pages400
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