Items related to Graduate to a Great Career: How Smart Students, New...
Graduate to a Great Career: How Smart Students, New Graduates and Young Professionals can Launch BRAND YOU - Softcover
Synopsis
In today's job market, competition is fierce. But what if you changed the way you thought about job searches and applications, and instead approached your resume like a marketer launching an exciting new brand?
Catherine Kaputa, brand strategist and bestselling author, knows exactly how to make an application sizzle - by turning your passion and strengths into sensational branding tools, and creating Brand You.
You will learn how to stand out from a sea of applicants using helpful exercises and fascinating insider strategies from companies like Google, Nike and Volvo. Full of practical advice on everything from CV formatting to internships, from networking to Skype interviews, Graduate to a Great Career will give you the tools you need to survive and show you how to thrive!
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Review
'One thing you don't learn in college is how to get a job. Don't panic. Catherine Kaputa's new book will provide you with a graduate degree in the subject. Don't go job-hunting without it.'
--Al Ries, author, Positioning: The Battle for Your Mind
'In her latest book, Catherine Kaputa shares the secrets of personal branding, the skill that will set you apart from the other job candidates in your field. Graduate to a Great Career will ease your anxieties about the job search and set you on the right career path for you.'
--Daniel H. Pink, author of To Sell is Human and Drive
'In today s highly competitive and challenging market for new graduates, you need to read this book today.'
-William Arruda CEO, Reach Personal Branding and author of Ditch. Dare. Do! 3D Personal Branding for Executives
'A must read resource for new grads seeking their first career-launching role. Even better, seasoned professionals will find the content highly beneficial, especially if they are not digital natives.'
--Beverly Tarulli, PhD, Vice President, Human Capital Strategy & Workforce Analytics - PepsiCo
Book Description
Learn how to launch a great career using secrets from top brands.
"About this title" may belong to another edition of this title.
- PublisherNicholas Brealey Publishing
- Publication date2016
- ISBN 10 1857886402
- ISBN 13 9781857886405
- BindingPaperback
- Number of pages256
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Graduate to a Great Career: How Smart Students, New Graduates and Young Professionals can Launch BRAND YOU
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Nicholas Brealey (edition Illustrated), 2016
ISBN 10: 1857886402
ISBN 13: 9781857886405
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Graduate to a Great Career: How Smart Students, New Graduates and Young Professionals can Launch BRAND YOU by Kaputa, Catherine [Paperback ]
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Graduate to a Great Career (Paperback)
Published by
John Murray Press, London, 2016
ISBN 10: 1857886402
ISBN 13: 9781857886405
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Paperback. Condition: new. Paperback. This is the most important moment in your career. Branding guru Catherine Kaputa will show you how to get it right.In today's job market, competition is fierce. After college many graduates fall back to earth with a bump and struggle to launch a career in their chosen field. But what if you changed the way you thought about applications? What if, instead of getting bogged down in the search process, you approached your resume like a marketer launching an exciting new brand?Marketing guru and brand strategist Catherine Kaputa is an expert in personal branding and knows exactly how to make an application sizzle. Drawing on her years of experience, insightful case-studies of recent graduates, and fascinating insider details from companies like Nike, Volvo, and Google, Kaputa will help you to navigate the career landscape as she shares her strategy for standing out from other applicants, in even the most competitive industries. Graduate to a Great Career will give you the tools you need to survive and show you how to thrive by creating 'Brand You'. Learn how to launch a great career using secrets from top brands. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Seller Inventory # 9781857886405
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