One Billion Shoppers: Accessing Asia's Consuming Passions and Fast-Moving Markets: After the Meltdown - Hardcover

Crabbe, Matthew; French, Paul

9781857882100: One Billion Shoppers: Accessing Asia's Consuming Passions and Fast-Moving Markets: After the Meltdown

Hardcover

ISBN 10: 1857882105 ISBN 13: 9781857882100

Publisher: Nicholas Brealey Publishing, 1998

A guide to the tastes and aspirations of the consumer population of China, South East Asia and India, aimed at businesses who want to break into the markets there.

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From the Author:

Things change fast in Asia and that's our business
If it is your business too then you will benefit from One Billion Shoppers. We wrote the book to help those familiar with the region, new to the region, or looking for a better understanding of Asia.

1998 has been a rollercoaster for all of us involved in doing business with Asia but the mood is becoming more upbeat daily. In September we promoted the book with business lunches in Hong Kong and China to an enthusiastic audience and newspapers such as the Australian, The American Chamber of Commerce in Hong Kong magazine and the several Indian publications have excerted the book.

About the Author:

Paul French has written on South East Asian consumer markets for the London-based research publisher Euromonitor. He has also been the Senior Research Analyst with Virtual Business Information in London, a subsidiary of the leading international on-line information provider DIALOG (formerly M.A.I.D/Knight-Ridder). Matthew Crabbe graduated in Chinese Studies from Leeds University, UK and has also studied in both mainland China and Taiwan. He wrote the China Business column for the London-based Si Yu Chinese Times and has been a Research Analyst and Editor for Euromonitor in London specialising in Chinese consumer markets.

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