This is the first book to offer students a thorough grounding in the principles of fashion design. It describes the qualities and skills needed to become a designer, examines the varied career opportunities available and gives a balanced insider view of the fashion business today. Its broad, up-to-date approach unites history, theory and practice. Subjects covered include how to interpret a brief; building a collection; sketchbooks and drawing tools; choosing fabric; fit, cutting and making techniques; portfolio presentation; and fashion marketing and economics. The book aims both to inform and to inspire, and to equip students and new designers with a valuable route-guide to the profession. Principally written for fashion-design students, it will also serve as a reference and career guide and as a reliable manual for fashion professionals.
"synopsis" may belong to another edition of this title.
Sue Jenkyn Jones is a senior lecturer in fashion design at Central Saint Martins College of Art & Design. She has worked within the high-street fashion industry and was the owner and designer of a successful womenswear brand that was sold in her own shops in London and major stores worldwide.
This book offers a thorough grounding in the principles of fashion design, describing the qualities and skills needed to become a fashion designer, examining the varied career opportunities available and giving a balanced inside view of the fashion business today. Subjects covered include how to interpret a project brief; building a collection; choosing fabric; fit, cutting and making techniques; portfolio presentation; and fashion marketing and economics. This third edition has been totally redesigned and extensively updated, with new images showing the latest fashion trends and coverage of new techniques.
"About this title" may belong to another edition of this title.
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