'The aim of this book is to completely inspire people who have no interest in food to have a go' Jamie Oliver
Sixty years ago food was in short supply and malnutrition rates were high. The Ministry of Food was set up to teach the public how to make the best use of the food available to them. Fast forward to the present day, where we have unlimited choices and plenty of food, yet we're living in a world of junk food, additives and preservatives. Our war is now against obesity, as most people have little or no idea about how to cook and what makes a balanced diet.
We need to learn from the past. We need to look back at the way our grandmothers and great-grandmothers cooked – wholesome, tasty food that was simple and quick to prepare. If you're a complete beginner in the kitchen, Jamie's promise to you is that you'll be making some great dinners within hours of reading his book. A little knowledge and a few basic tools can go a long way, and this book is your first step . . .
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Jamie Oliver started cooking at his parents' pub, The Cricketers, in Clavering, Essex, at the age of eight, and quickly developed a passion for cooking which continued through his training at The River Cafe and the Neal Street restaurant.
In 2002 he founded Fifteen restaurant in London and the associated charity the Fifteen Foundation, which continues to train disadvantaged young people to become chefs. There are now three other Fifteen restaurants in the world - Amsterdam, Cornwall and Melbourne. Jamie has also recently started up the Jamie's Italian chain of high street restaurants.
In 2005 Jamie led a campaign to improve the quality of school dinners in the UK and through the Feed Me Better campaign caused the government to substantially change its policy towards school food, increasing funding and putting new, nutritious menus in every school.
Jamie continues to write for publications in the UK and around the world. He lives in London and Essex with his wife, Jools, and their daughters, Poppy and Daisy.
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