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Pleasure: How Our Brains Make Junk Food, Exercise, Marijuana, Generosity, and Gambling Feel So Good - Softcover

 
9781851688241: Pleasure: How Our Brains Make Junk Food, Exercise, Marijuana, Generosity, and Gambling Feel So Good
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Award-winning neuroscientist David J. Linden explains how new research has deciphered how and when pleasure takes control of the brain - and when it won't let go. He illuminates how behaviours that lead us to ecstasy can just as easily become compulsive: why are nicotine and heroin addictive while LSD is not? why has the search for safe appetite suppressants failed? This eminently enjoyable and provocative book delves beyond what we like into why we can't stop ourselves from liking it - even when we think we can.

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Review:
'Optimistic... Linden provides a fresh perspective.' --Kirkus Reviews

'Fascinating... Linden is a proficient guide. He even concludes with an educated prediction of a future that promises round-the-clock, unbridled access to -theoretically, at least -- guilt-free pleasure through a specially wired cap.' --Booklist

'Linden has the scientific explanations for what's happening between your gut and your brain in why-am-I-hungry-for-a-fourth-macaroon moments.' --Vogue
About the Author:
David J. Linden is Professor of Neuroscience at Johns Hopkins University School of Medicine in Maryland, USA. The author of more than ninety scientific papers and the acclaimed book The Accidental Mind, he also serves as editor-in-chief of the Journal of Neurophysiology.

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  • PublisherOneworld Publications
  • Publication date2011
  • ISBN 10 1851688242
  • ISBN 13 9781851688241
  • BindingPaperback
  • Number of pages256
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9781851688975: Pleasure: How Our Brains Make Junk Food, Exercise, Marijuana, Generosity, and Gambling Feel So Good

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Publisher: Oneworld Publications, 2012
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Book Description Soft cover. Condition: As New. Oxford. Oneworld Publications. 2011. Soft Covers. As New. Appears unread. A leading brain scientist's look at the neurobiology of pleasure--and how pleasures can become addictions. Whether eating, taking drugs, engaging in sex, or doing good deeds, the pursuit of pleasure is a central drive of the human animal. Here, Johns Hopkins neuroscientist David J. Linden explains how pleasure affects us at the most fundamental level: in our brain. Seller Inventory # FEB28013

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