Essentials of Business Research: A Guide to Doing Your Research Project - Hardcover

Wilson, Jonathan

Hardcover

ISBN 10: 1848601328 ISBN 13: 9781848601321

Publisher: SAGE Publications Ltd, 2010

Synopsis

Essentials of Business Research is a concise, accessible, student case orientated text that also considers the importance of the supervisor in the dissertation process.

This book guides the student through the entire research process by using actual student case examples and explaining the role of the supervisor and how to meet their expectations. Key features include:

- 'You're the Supervisor' sections - helps students to meet their learning outcomes.

- 'Common questions and answers' - provides students with an invaluable point of reference for some of the challenges they are likely to face while undertaking their research project.

- Comprehensive section on ethical issues students need to consider when undertaking their research project.

- Helpful glossary.

The book is packed with helpful diagrams, student case studies, chapter objectives, annotated further reading sections and summary and references at the end of each chapter.

About this title

About the Author:

Dr Jonathan Wilson BA (Hons), PGCE, MA, MSc, DipM, FCIM, MPhil, PhD is Principal Lecturer and Head of Department of Marketing, Strategy and Enterprise at the Lord Ashcroft International Business School, Anglia Ruskin University, Cambridge. He is a Fellow of the Chartered Institute of Marketing and an experienced lecturer in research methods, and has supervised many undergraduate and postgraduate research projects.

About this edition

• Publisher: SAGE Publications Ltd
• Publication date: 2010
• ISBN 10: 1848601328
• ISBN 13: 9781848601321
• Binding: Hardcover
• Edition number: 1
• Number of pages: 336