Average number of ads exposed to each day: 3000
Average number of ads exposed to by age of 65: 2 million
Average number of brand names memorised by a 10-year-old: 400
Worldwide advertising spend in 2006: $427 billion.
In our consumer world, saturated by branded goods, is there any escape from the vice-grip of advertising on all our lives?
Neil Boorman, journalist, brand consulatant (and recovering brand addict), draws on his vast professional and personal experience to build a compelling case for change. In Bonfire Of The Brands he assesses the impact of advertising on the individual, the broader implications for society as a whole and the consequences for the near future. If the industry won't give it up, is it time for the individual to take back control?
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Book Description Paperback. Condition: Very Good. Bonfire Of The Brands: How I Learnt to Live Without Labels This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Seller Inventory # 7719-9781847670878
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Book Description Paperback. Condition: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Seller Inventory # 6545-9781847670878
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