Items related to Apex Hides the Hurt
"Apex: Hides the Hurt" is a brilliant contemporary satire on the world of marketing, in which memory, race and history are conveniently subsumed into the cover-up of corporate branding. A 'nomenclature consultant' - an expert on naming the most disparate things, from antidepressants to cars, and spoons to plasters - is summoned by the city authorities of Winthrop to decide on its new name. Lucky Aberdee, the millionaire software entrepreneur, wants the name changed to something that will reflect the town's capitalist aspirations; Albie Winthrop, eccentric son of the town's aristocracy, thinks Winthrop is a perfectly appropriate name and can't imagine what the fuss is all about; and Regina Goode, the Mayor, a descendant of the black settlers who founded the town, has her own secret agenda for what the name should be. What name will our limping word-catcher finally choose, thus deciding the future of the whole town and population?
"synopsis" may belong to another edition of this title.
Review:
'Anything Whitehead writes is worth reading for the brilliance and originality of his phrasing' -- The Esquire
'Whitehead’s book is so winning and perceptive, it will have you rethinking the names of everything around you' -- Time Out
'Whitehead’s writing is dazzling...' -- USA Today
'a charming third novel from Brooklyn-based author Colson Whitehead' -- Financial Times, June 10, 2006
'a smart tale about who we are under our labels' -- Newsweek
'thematically ambitious and provocative... ' -- Kirkus Reviews
Books this surprising and sharp rarely come along -- Scotland on Sunday, August, 2006
the linking of this satire of advertising with the robbing and
reclaiming of African-American identity is the book's fine achievement -- The Independent, August, 2006
Book Description:
'Whitehead’s book is so winning and perceptive, it will have you rethinking the names of everything around you' -- Time Out
'Whitehead’s writing is dazzling...' -- USA Today
'a charming third novel from Brooklyn-based author Colson Whitehead' -- Financial Times, June 10, 2006
'a smart tale about who we are under our labels' -- Newsweek
'thematically ambitious and provocative... ' -- Kirkus Reviews
Books this surprising and sharp rarely come along -- Scotland on Sunday, August, 2006
the linking of this satire of advertising with the robbing and
reclaiming of African-American identity is the book's fine achievement -- The Independent, August, 2006
By the author of the international bestseller, The Underground Railroad.
"About this title" may belong to another edition of this title.
- PublisherAlma Books Ltd
- Publication date2006
- ISBN 10 1846880181
- ISBN 13 9781846880186
- BindingHardcover
- Number of pages250
- Rating
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