Cox Cookies & Cake - Hardcover

Lanlard, Eric

Hardcover

ISBN 10: 1845337158 ISBN 13: 9781845337155

Publisher: Mitchell Beazley, 2012

Synopsis

Bringing the edgy attitude of Cox Cookies and Cakes to your kitchen. Under the expert guidance of Patrick Cox and Eric Lanlard, cupcakes have received a sultry and seductive makeover, and Cox Cookies & Cake is far sexier than the average cake shop. The edgy atmosphere of its Soho home is ravishingly reflected in the cakes it produces - from Mrs Nickolchuk's Nanaimo squares to cupcakes bejeweled with skulls and gothic black frosting.Oozing sexiness, this book features 80 recipes from classic Bling cupcakes and chunky chocolate chip cookies to all-time favorite cheesecakes and brownies. Edgy design and graphic photography make this a voluptuous and completely delicious new take on cakes.

About this title

Book Description:

Edgy, contemporary design and striking graphic photography reflects the distinctive CCC branding, reaching urbane, fashionable, innovative and creative readers, far beyond the realms of the normal baking audience. The publication of the book will be a publicity event in itself with a glittering star-studded book launch and innovative packaging to be sent out to the media - everything will be done to gain column inches and word-of-mouth media buzz. Marketing and publicity campaigns will feature in The Sunday Times Style hot list and Grazia, and exclusive recipes in Vogue. Radio interviews on Radio 1, TV interviews with Eric and Patrick on 'The One Show', social media including Facebook, Twitter and blogs, viral video on YouTube and others, Foursquare and targeted email campaigns.

About the Author:

Master Patissier and twice winner of the prestigious Continental Patissier of the Year at the British Baking Awards, Eric Lanlard has earned himself an international reputation for superlative baked creations for an impressive A-list clientele, including Madonna and Sir Elton John. Having trained in France, Eric moved to London where he ran the patisserie business for Albert and Michel Roux. He stayed there for five years before launching his own business, Cake Boy, a destination cafe, cake emporium and cookery school based in London.

Eric is an experienced TV presenter, most recently with Channel 4's Baking Mad with Eric Lanlard. He has appeared on numerous TV food shows including Masterchef: The Professionals, Mary Queen of Shops, The Taste, Great British Bake Off and Junior Bake Off.

He is co-author of Cox Cookies and Cake (Mitchell Beazley) and author of Master Cakes (Hamlyn), Tart It Up! and Chocolat (Mitchell Beazley).

About this edition

• Publisher: Mitchell Beazley
• Publication date: 2012
• ISBN 10: 1845337158
• ISBN 13: 9781845337155
• Binding: Hardcover
• Number of pages: 160