Items related to Selling Television
Synopsis
Is British television the best television in the world? Britain is the second largest international exporter of television, with celebrated shows such as Walking with Dinosaurs, Who Wants to Be a Millionaire?, Teletubbies, and Bob the Builder securing unprecedented success worldwide. Selling Televison asks how and why some types of programming have worked better than others at a time when both government and industry have become concerned about British underperformance in a competitive global marketplace. As it surveys the British TV industry's export performance, Selling Television considers how the export market operates, the value and volume of British TV exports, trade policy initiatives, and the activities of Britain's most important overseas traders - BBC Worldwide, Granada International, Carlton International, RDF Media, Wall to Wall Television, and HIT Entertainment. Focusing on key markets in the United States, Europe, Australia, New Zealand, and East Asia, the book also draws on numerous interviews with overseas television executives.
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About the Author
Jeanette Steemers is Professor of Culture, Media and Creative Industries at King's College London, UK. She is author of Selling Television. British Television in the Global Marketplace (BFI 2004) and is co-editor of Convergence: The Journal of Research into New Media Technologies.
"About this title" may belong to another edition of this title.
- PublisherBritish Film Institute
- Publication date2004
- ISBN 10 184457055X
- ISBN 13 9781844570553
- BindingPaperback
- Number of pages270
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Selling Television
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Selling Television: British Television in the Global Marketplace
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Selling Television: British Television in the Global Marketplace
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BFI (British Film Institute), London., 2004
ISBN 10: 184457055X
ISBN 13: 9781844570553
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Selling Television: British Television in the Global Marketplace
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Selling Television: British Television in the Global Marketplace
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Selling Television: British Television in the Global Marketplace
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Selling Television: British Television in the Global Marketplace
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Selling Television: British Television in the Global Marketplace
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Selling Television: British Television in the Global Marketplace
Published by
British Film Institute - BFI, London, 2004
ISBN 10: 184457055X
ISBN 13: 9781844570553
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Paperback
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