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The Successful Business Plan: Secrets and Strategies (The Planning Shop Series) - Softcover

 
9781841128078: The Successful Business Plan: Secrets and Strategies (The Planning Shop Series)

Synopsis

The ultimate purpose of developing a business plan is to have a successful business. In the long run, it is fruitless to write a business plan that can raise the funds you seek if your enterprise is so poorly conceived it is bound to fail. So a successful business plan should address the long-term needs of your business and devise strategies that enhance both the overall performance of your company and your personal satisfaction. Table of contents: Section I Starting the Process The Successful Business Getting Your Plan Started Making Your Plan Compelling Section II Business Plan Components The Executive Summary Company Description Industry Analysis & Trends Target Markets Competition Strategic Position & Risk Assessment Marketing Plan & Sales Strategy Operations Technology Plan Management & Organisation Community Involvement & Social Responsibility Development, Milestones & Exit Plan The Financials The Plan's Appendix Section III Putting the Plan to Work Preparing, Presenting & Sending Out Your Plan Looking for Money Using Your Plan for Classes & Competitions Internal Planning for Existing Businesses & Corporations Time Saving Tips Section IV Special Considerations Considerations for Internet, "e-businesses" Considerations for Retailers Considerations for Manufacturers Considerations for Service Businesses Section V Reference Outline of a Business Plan Business Terms Glossary Funding Sources Research Sources Entrepreneur's Sources

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From the Publisher

Acclaimed by Forbes, Inc., and Home Office Computing
This book stands head and shoulders above all other business plan books, and is the perfect choice for the beginner and the experienced business professional. Rhonda Abrams turns writing a professional, effective business plan into a journey of discovery about your business. Acclaimed as "The Best" by Home Office Computing, Forbes, and Inc. magazines. Leading colleges and universities across the nation have adopted this text for classroom use.

About the Author

Entrepreneur, author, and nationally syndicated columnist Rhonda Abrams is widely recognized as one of the leading experts on entrepreneurship and small business. Rhonda's column for USA Today, "Small Business Strategies" the most widely distributed column on small business and entrepreneurship in the United States, reaches tens of millions of readers each week. She has written more than a dozen other books on entrepreneurship and her books have sold more than a million copies. Sign up for her monthly newsletter at planningshop.com.

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  • PublisherCapstone
  • Publication date2008
  • ISBN 10 1841128074
  • ISBN 13 9781841128078
  • BindingPaperback
  • Edition number4
  • Number of pages480

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