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Birkinshaw, tipped as one of the business gurus of the future and Crainer, a bestselling business writer, clearly know and love both subjects and their obvious enjoyment at having managed to combine the two translates into shrewd observation and insight. Eriksson's brand of soft, people-centred leadership, where attributes like situation-sensing, authenticity and empathy are championed, embodies the evolution towards a new leadership model, they suggest. In this way, Leadership the Sven-Göran Eriksson Way is as much an exploration of the characteristics of the emerging Swedish management movement through Eriksson as it is about the individual himself. "Sven-Göran Eriksson is by no means unique in his leadership style, but he offers us a visible and successful example of this new model of leadership." And if there are any doubts about Sweden's current dominance of enlightened business thinking, Funky Business and Netocracy should set the record straight. The result? Away win. --Iain Campbell
“...a penetrating insight into a new and exciting leadership model...” (Edge, February 2005)
“The authors draw out lessons any manager or leader can learn from Eriksson.” (Publishing News, 19th March 2004)
“...a penetrating insight into a new and exciting leadership model...” (Edge, February 2005)
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