The New Corporate Strategy: Strategy 03.07 (Express Exec) - Softcover

Underwood, Jim

9781841122380: The New Corporate Strategy: Strategy 03.07 (Express Exec)

Softcover

ISBN 10: 1841122386 ISBN 13: 9781841122380

Publisher: Capstone, 2001

This title presents a fast track route to mastering corporate strategy. It covers the fundamentals of strategy, from global strategy to complexity and from decision making to implementing those decisions. It features examples and lessons from some of the world's most successful (and not-so-successful) businesses operating in the global high tech industry and the media and ideas from the smartest thinkers including Igor Ansoff, Peter Senge and Rosabeth Moss Kanter. It includes a glossary of key concepts and a comprehensive resources guide. ExpressExec is a unique business resource of one hundred books. These books present the best current thinking and span the entire range of contemporary business practice. Each book gives you the key concepts behind the subject and the techniques to implement the ideas effectively, together with lessons from benchmark companies and ideas from the world's smartest thinkers. ExpressExec is organised into ten core subject areas making it easy to find the information you need: Innovation; Enterprise; Strategy; Marketing; Finance; Operations and Technology; Organizations; Leading; People; and, Life and Work. ExpressExec is a perfect learning solution for people who need to master the latest business thinking and practice quickly.

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From the Back Cover:

ExpressExec is a unique business resource of one hundred books. These books present the best current thinking and span the entire range of contemporary business practice. Each book gives you the key concepts behind the subject and the techniques to implement the ideas effectively, together with lessons from benchmark companies and ideas from the world's smartest thinkers.

ExpressExec is organised into ten core subject areas making it easy to find the information you need:

01 Innovation
02 Enterprise
03 Strategy
04 Marketing
05 Finance
06 Operations and Technology
07 Organizations
08 Leading
09 People
10 Life and Work

ExpressExec is a perfect learning solution for people who need to master the latest business thinking and practice quickly.

About the Author:

DR JIM UNDERWOOD is a strategist and professor and lives in Irving, Texas. His consulting practice includes a number of major international firms. He is the author of Thriving In E--Chaos and co--authored The Significance Principle. He also writes for a number of magazines and journals.

"About this title" may belong to another edition of this title.