Sales Promotion: Marketing 04.06 (Express Exec) - Softcover

Horchover, David

Softcover

ISBN 10: 1841121967 ISBN 13: 9781841121963

Publisher: Capstone, 2001

Synopsis

This is the fast track route to mastering all aspects of sales promotion. This title covers all the key techniques for successful sales promotion, from understanding your customers to budget setting, and from promotional law to managing international promotions. It includes examples and lessons from some of the world's most successful businesses, including Autobytel.com, and Pepsi. It includes a glossary of key concepts and a comprehensive resources guide. "ExpressExec" is a unique business resource of one hundred books. These books present the best current thinking and span the entire range of contemporary business practice. Each book gives you the key concepts behind the subject and the techniques to implement the ideas effectively, together with lessons from benchmark companies and ideas from the world's s smartest thinkers. "ExpressExec" is organised into ten core subject areas making it easy to find the information you need: Innovation; Enterprise; Strategy; Marketing; Finance; Operations and Technology; Organizations; Leading; People; and, Life and Work. "ExpressExec" is a perfect learning solution for people who need to master the latest business thinking and practice quickly.

About this title

From the Back Cover

ExpressExec is a unique business resource of one hundred books. These books present the best current thinking and span the entire range of contemporary business practice. each book gives you the key concepts behind the subject and the techniques to implement theideas effectively, together with lessons from benchmark companies and ideas from the world's smartest thinkers.

ExpressExec is organised into ten core subject areas making it easy to find the information you need:

01 Innovation

02 Enterprise

03 Strategy

04 Marketing

05 Finance

06 Operations and Technology

07 Organizations

08 Leading

09 People

10 Life and Work

ExpressExec is a perfect learning solution for people who need to master the latest business thinking and practice quickly.

About the Author

DAVID HORCHOVER has worked for several blue chip companies, including the UKa s Institute of Export, as Sales and Marketing Director. He writes and lectures widely on marketing topics and holds the Chartered Institute of Marketinga s Presidenta s Award.

About this edition

• Publisher: Capstone
• Publication date: 2001
• ISBN 10: 1841121967
• ISBN 13: 9781841121963
• Binding: Paperback
• Edition number: 1
• Number of pages: 114