Smart Things to Know About Change (Smart Things to Know About (Stay Smart!) Series) - Softcover

Firth, David

9781841120355: Smart Things to Know About Change (Smart Things to Know About (Stay Smart!) Series)

Softcover

ISBN 10: 1841120359 ISBN 13: 9781841120355

Publisher: Capstone, 1999

You′d think change was the worst thing to happen to business. A disaster. The Smart Change Master knows that change is the colourful, frustrating, multi–patterned rhythm of life.

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Review:

We live in an age of vast social change. Every day we are expected to learn faster and work faster. The breath-taking advances of new technology and the globalisation of the economy mean organisations cannot expect to avoid change either. However, most people and most organisations fear it. Change promises joy and pain and threatens what previously brought you satisfaction. In his stimulating book, Smart Change, David Firth thinks it is time to look upon change in a more positive way. He urges people and organisations to love change and to embrace it creatively. The benefits of being open and responsive to change for an individual are that you can become more employable and enjoy increased job satisfaction. For organisations, they can attract more customers and become more successful. In a nutshell, in order to change effectively you need to know what you want, where you are and then you have to change your beliefs, systems and attitudes to align yourself with what you want. Firth describes this process for an individual and an organisation and explains why change is resisted and how that resistance can be overcome. His favourite companies are those that make change fun. If enough people read this book then there is a strong chance more of us will grow to like change and it will receive less of a bad press in the future. --Justin Hunt

From the Back Cover:

Change is everywhere in business. As markets develop at an unprecedented speed so organizations rush to keep up. But change is complex, frightening and expensive. So, why bother? Just thinking about it will cost money and time. The Smart Change Master knows that not thinking about it will cost even more. If you want to really understand business change, you’ve picked up the right book. Smart Things to Know About Change is a distilled summary of everything you always wanted to know about change. It will show you how to:

Understand the change process
Create a vision
Communicate change
Build trust and commitment to change
Measure the benefits of change
Sustain change through learning
Make change Fun!

Smart Things to Know About Change gives you everything you need to understand and make the most of change. Become a Smart Change Master and watch your sales grow and your company take off! Smart Things to Say: ‘Planning is everything. The plan is nothing’ President Dwight D. Eisenhower

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