Corporate Social Responsibility, Sustainability, and Ethical Public Relations: Strengthening Synergies with Human Resources (The Changing Context of Managing People) - Hardcover

Hardcover

ISBN 10: 1787145867 ISBN 13: 9781787145863

Publisher: Emerald Publishing Limited, 2017

Synopsis

This book advises organizations to enhance and maximize human resources (HR) and public relations (PR) synergies, inspiring an organizational culture of managers and other employees to be ethical and to do their part in addressing organizational goals associated with corporate social responsibility and sustainability (CSR/S). Nowhere is ethics more relevant today than in a context of empowering organizations to meet their CSR/S goals and commitments with respect to People and Planet, as well as Profit. As part of regular operations, PR and HR departments may work closely when managing and communicating with employees. But, usually, the communication flow is top down. To create more socially responsible, sustainable, and ethical organizations, communication flow must be more organic and two-way.How both teams could work together has escaped scholarly inquiry for years. This book examines ways to make CSR/S an integrated ingredient and ethical hallmark for an organization s culture. Authors from around the globe were recruited to ponder these issues and to use a variety of research methods in order to offer practical, empirical findings, such as opportunities for employees to serve as a conduit for organizations' CSR/S goals. This book advances an argument for HR-PR department cooperation in fulfilling an organizational conscience role for navigating for-profits and nonprofits toward greater CSR/S.

About this title

Review:

This volume contains 11 chapters that consider ways that human resources and public relations can integrate corporate social responsibility or sustainability into organizational culture. Communications scholars from the US and Rwanda examine the rivalry between internal public relations and human resources departments and how they can work together for corporate social responsibility and sustainability; sustainability-related discussion on Twitter feeds; how corporate communicators and human resources professionals can foster volunteer activities and youth engagement as evidence of corporate social responsibility and sustainability commitment; how Michigan corporations use corporate social responsibility initiatives to attract, engage, and retain job-seeking Millennials; and corporate social responsibility and volunteer employees at a benefit corporation. Others address university social responsibility practices in Rwanda; creating a transparent and authentic corporate social responsibility program that builds community relations and value for stakeholders in sub-Saharan Africa; how corporate social responsibility can be an integral part of organizational culture; why companies create special hiring programs for military veterans and Olympic athletes and coordination between human resources and public relations to personalize corporate social responsibility; problems associated with not being able to activate corporate social responsibility values among employees during legitimacy controversies, specifically Mylan’s EpiPen controversy; and the relationship between corporate social responsibility and public relations in the gaming industry. Author: Annotation ©2018 Source: (protoview.com)

From the Author:

Donnalyn Pompper is Professor and Endowed Chair in Public Relations, School of Journalism & Communication, University of Oregon, USA, teaching and researching public relations, corporate social responsibility, and social identity. She has won two national book awards, and she has published extensively in peer-reviewed academic journals. Pompper holds the Accredited Public Relations credential from Public Relations Society of America and worked as a public relations manager and journalist for 25 years before joining the academy.

About this edition

• Publisher: Emerald Publishing Limited
• Publication date: 2017
• ISBN 10: 1787145867
• ISBN 13: 9781787145863
• Binding: Hardcover
• Number of pages: 328
• Editor: Pompper Donnalyn