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Les moteurs et systèmes de recommandation - Softcover

Kembellec, Gérald; Chartron, Ghislaine

 
9781784050412: Les moteurs et systèmes de recommandation
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ISBN 10: 1784050415 ISBN 13: 9781784050412
Publisher: Hermes Science Publishing Ltd, 2014
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Gerald; Chartron Ghislaine; Saleh Imad Kembellec
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Gerald; Chartron Ghislaine; Saleh Imad Kembellec
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Published by Iste Editions 2014-09-01 (2014)
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Kembellec, Gerald; Chartron, Ghislaine; Saleh, Imad
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Book Description Paperback. Condition: NEUF. Plébiscités par les différentes plateformes de contenus (livres, musiques, films) et par les sites de ventes en ligne, les systèmes de recommandation sont des éléments-clés des stratégies numériques. Si leur développement visait à l'origine la performance des systèmes d'information, les enjeux se sont aujourd'hui massivement déplacés sur des logiques d'optimisation de la relation client, avec comme objectif principal de maximiser les ventes potentielles. D'approche transdisciplinaire, Les moteurs et systèmes de recommandation réunit des contributions liant sciences de l'information et de la communication, marketing, sociologie, mathématiques et informatique. Il traite de la compréhension des modèles sous-jacents aux systèmes de recommandation et détaille leur mise en perspective historique. Il analyse également leur développement dans les offres de contenus et évalue leur impact sur le comportement des usagers. - Nombre de page(s) : 228 - Poids : 370g - Genre : Informatique Réseaux et Internet SYSTEMES D'INFORMATION WEB ET INFORMATIQUE UBIQUITAIRE. Seller Inventory # N9781784050412

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Gerald; Chartron Ghislaine; Saleh Imad Kembellec
Published by Iste Editions (2014)
ISBN 10: 1784050415 ISBN 13: 9781784050412
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