Items related to Trust Me, PR Is Dead
Robert Phillips spent twenty-five years at the top of the Public Relations industry, travelling the world to speak alongside Prime Ministers and CEOs (in between presenting naked in Finnish boardrooms saunas and trying to bring an end to the British monarchy).
But then he quit his job as CEO EMEA of Edelman – the world's largest PR firm – for one simple reason: he no longer believed in what he was doing.
Messages can no longer be managed. The age of 'spin' is over.
In this age of activism and individual empowerment, power is shifting from state to citizen; employer to employee; corporation to citizen-consumer. From media to publishing, law to diplomacy, and internal communications to leadership itself, traditional industries are facing a near inevitable demise.
How can the PR industry be so seemingly unaware that it is experiencing its own death throes? And if everything is dead, what comes next?
Using nearly 200 anecdotes, interviews, and case studies (including companies like Unilever, John Lewis Partnership, and Patagonia), Robert Phillips answers these questions and proposes a new model of leadership and accountability across business and politics.
But then he quit his job as CEO EMEA of Edelman – the world's largest PR firm – for one simple reason: he no longer believed in what he was doing.
Messages can no longer be managed. The age of 'spin' is over.
In this age of activism and individual empowerment, power is shifting from state to citizen; employer to employee; corporation to citizen-consumer. From media to publishing, law to diplomacy, and internal communications to leadership itself, traditional industries are facing a near inevitable demise.
How can the PR industry be so seemingly unaware that it is experiencing its own death throes? And if everything is dead, what comes next?
Using nearly 200 anecdotes, interviews, and case studies (including companies like Unilever, John Lewis Partnership, and Patagonia), Robert Phillips answers these questions and proposes a new model of leadership and accountability across business and politics.
"synopsis" may belong to another edition of this title.
Review:
"Thrilling... a passionate revolution." (Huffington Post)
"Filled with aperçus, some good gossip and nine courses of food for thought." (Management Today)
"Cohesively combine much of the disparate strands of thought about the discipline's pressing need for reinvention, in a style that is, by turns, provocative and amusing." (The Holmes Report)
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"Filled with aperçus, some good gossip and nine courses of food for thought." (Management Today)
"Cohesively combine much of the disparate strands of thought about the discipline's pressing need for reinvention, in a style that is, by turns, provocative and amusing." (The Holmes Report)
An inside look at the demise of traditional industry and the roles that trust, truth and transparency play in modern capitalism and politics.
"About this title" may belong to another edition of this title.
- PublisherUnbound
- Publication date2015
- ISBN 10 1783520833
- ISBN 13 9781783520831
- BindingPaperback
- Number of pages336
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Trust Me, PR Is Dead [Soft Cover ]
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Book Description Condition: New. In an age when technology not only allows transparency, but demands it, do truth and honesty have any place in today's modern industry? Can we ever really trust companies? Robert Phillips analyses the fall of PR, argues for the rise of Public Leadership as an alternative model for communications, and offers tools & advice on how to survive. Num Pages: 336 pages. BIC Classification: KJSP. Category: (G) General (US: Trade). Dimension: 200 x 130 x 28. Weight in Grams: 318. . 2016. Paperback. . . . . Seller Inventory # V9781783520831
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Book Description Condition: New. New! This book is in the same immaculate condition as when it was published 0.71. Seller Inventory # 353-1783520833-new
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Book Description Condition: New. In an age when technology not only allows transparency, but demands it, do truth and honesty have any place in today's modern industry? Can we ever really trust companies? Robert Phillips analyses the fall of PR, argues for the rise of Public Leadership as an alternative model for communications, and offers tools & advice on how to survive. Num Pages: 336 pages. BIC Classification: KJSP. Category: (G) General (US: Trade). Dimension: 200 x 130 x 28. Weight in Grams: 318. . 2016. Paperback. . . . . Books ship from the US and Ireland. Seller Inventory # V9781783520831
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