Making & Marketing a Successful Art & Craft Business - Softcover

Pullen, Fiona

Softcover

ISBN 10: 1782215298 ISBN 13: 9781782215295

Publisher: Search Press, 2018

Synopsis

Successful craft business owner Fiona Pullen, owner of the Sewing Directory, explains how to turn your hobby into a fulfilling and rewarding commercial success.

Anyone wanting to use their craft or art skills should read this clear, accessible and thorough guide. A revised and updated edition of Craft a Creative Business, this is a must-read guide for anyone wanting to turn their hobby, craft or art skills into a successful business.

Fiona covers every aspect of setting up a small creative business clearly and simply; giving advice on:

The importance of identifying markets

Focusing on a USP (unique selling point)

Assessing the competition

Making sure the price is right

Setting goals.

Also included are sections on product photography and videography, branding and legal matters. Particular emphasis is placed on online selling, with detailed information on markets, blogging, using social media and the importance of analytics and SEO (search engine optimisation).

Information on offline selling is included too, with notes on selling at craft fairs, trade fairs and markets, selling through retail outlets, running courses and workshops, and featuring work in the media.

"The Craft & Hobby Association UK (CHA-UK) highly recommends Craft a Creative Business as a must read for anybody starting-up or working in the craft industry! It gives you insightful knowledge, helpful hints and tips written in an easy to read format by the incredible Fiona Pullen." Craig De Souza, CHA-UK. Review of the previous edition

About this title

Review

"The Craft & Hobby Association UK (CHA-UK) highly recommends this as a must read for anybody starting-up or working in the craft industry! It gives you insightful knowledge, helpful hints and tips written in an easy to read format by the incredible Fiona Pullen. --Craig De Souza, CHA-UK * The Craft & Hobby Association UK *

Three Reasons You Need This Book Reason Number 1 A business manual (which is essentially what this book is) could be a very dry and boring read. But this book is not at all boring or dry. Fiona Pullen has a writing style that is fun and entertaining to read. Plus, Search Press has done a great job with the layout. So, you don t get pages and pages of text. It is broken up with case studies, bullet points, action plans, notes etc, which make the advice easy to follow. This is a book that you can plough through, or dip into, depending on what you need. Reason Number 2 Practicality. It is all very well being given a theoretical guide to running a business, but it s all too easy to read such a guide, then take no practical steps. So, you might as well not have bothered at all. The second thing I love about this book is the downloads. So, once you have read a theory like how to write a business plan, you get a download to fill in. This will guide you through the steps to produce your own business plan. Plus, the book is full of little tasks for you to carry out. If you really go through those with diligence, you can t fail in your business. Reason Number 3 How often do you get to learn from an expert? Well, perhaps this is the most valuable aspect of this book. Fiona has done it already. So, this isn t some lovely classroom theory. This is an expert passing on their knowledge and expertise. Really, that s priceless... --Katie Dean, www.myworldofbeads.com

Each chapter is supported by practical exercises to help you apply the lesson to your business, along with insights and advice from dozens of successful business professionals making this a must-read guide for anyone thinking of setting up their own business. --Embroidery, January/February 2019

About the Author

Fiona Pullen is the founder of The Sewing Directory (http: //www.thesewingdirectory.co.uk/), the popular and successful site for finding local and online sewing suppliers, sewing courses and sewing groups. This site includes projects, interviews, how to guides, reviews and fortnightly competitions, aiming to offer something for everyone. She now has a community of over 30,000 people all interacting on Facebook, Twitter and Pinterest along with The Sewing Directorys own blog. Fiona studied law at Cardiff university and has a passionate interest in social media, and helping others achieve their aims and goals. Fiona lives in Devon

About this edition

• Publisher: Search Press
• Publication date: 2018
• ISBN 10: 1782215298
• ISBN 13: 9781782215295
• Binding: Paperback
• Number of pages: 256