Scale: The Universal Laws of Life and Death in Organisms, Cities and Companies - Softcover

West, Geoffrey

Softcover

ISBN 10: 1780225598 ISBN 13: 9781780225593

Publisher: W&N, 2018

Synopsis

Geoffrey West's research centres on a quest to find unifying principles and patterns connecting everything, from cells and ecosystems to cities, social networks and businesses.

Why do organisms and ecosystems scale with size in a remarkably universal and systematic fashion?

Is there a maximum size of cities? Of animals and plants? What about companies?

Can scale show us how to create a more sustainable future?

By applying the rigour of physics to questions of biology, visionary physicist Geoffrey West found that despite the riotous diversity in the sizes of mammals, they are all, to a large degree, scaled versions of each other. This speaks to everything from how long we can expect to live to how many hours of sleep we need. He then made the even bolder move of exploring his work's applicability to cities and to the business world. These investigations have led to powerful insights about the elemental natural laws that bind us together in profound ways, and how all complex systems are dancing to the same simple tune, however diverse and unrelated they may seem.

About this title

Review

'The sort of big-ideas book that comes along only every few years . . . This is a book full of thrilling ideas' (Sunday Times)

'Magisterial . . . you reach the end of this profound, revealing book rewarded. West shows how scientific method helps to peel back the hidden reality of our world. The concepts of physics dominated the last century. It is the concepts of biology - of networks, evolution and feedback dynamics - that are going to dominate the next' (Matthew Syed The Times)

'Quite dazzling . . . The book proceeds by introducing one mathematical concept in each chapter (power laws, fractals and so on), and explaining it vividly through numerous examples drawn from biology, history, urban planning, and many other fields . . . written with great joy and a disarming humility' (Steven Poole The Spectator)

'An absolutely riveting read. Like the best detective story, West lays out the amazing challenge of understanding why animals, cities and companies all scale so uniformly and then skilfully lets us into the secrets that his detective work has uncovered. This book captures the spirit of science in the twenty-first century, revealing the deep connections not just across physics and biology but society and life. The book is a perfect balance between the big scientific story and West's own personal narrative. We accompany the author on his quest to face up to his own mortality while at the same time being exposed to the theoretical discoveries that West has pioneered in his groundbreaking work' (Marcus du Sautoy, Simonyi Professor for the Public Understanding of Science at Oxford University and author of The Great Unknown )

'This is an important and original book, of immense scope. Geoffrey West is a polymath, whose insights range over physics, biology and the social sciences. He shows that the sizes, shapes and lifetimes of living things - despite their amazing diversity - display surprising correlations and patterns, and that these follow from basic physical principles. He then discovers, more surprisingly, the emergence of similar 'scaling laws' in human societies - in our cities, companies and social networks. This fascinating book deserves a very wide readership' (Lord Martin Rees, Astronomer Royal)

'Scaling is the most important yet most hidden and rarely discussed attribute -- without understanding it one cannot possibly understand the world. This book will expand your thinking from three dimensions to four. Get two copies, just in case you lose one' (Nassim Nicholas Taleb)

'I can think of no more exciting thinker in the world today than Geoffrey West. By bringing a physicist's razor-sharp mind to wonderfully surprising questions - "Why Aren't There Mammals the Size of Tiny Ants?" or "Are Cities and Companies Just Very Large Organisms?" - West forces us to see everything anew, from our own bodies to the mega-cities our species increasingly chooses to inhabit. Scale is a firework display of popular science' (Niall Ferguson)

'Trees, brains, hallucinogenics and even imaginary monsters are considered in this joyous, mind-boggling study of scientific methods' (Telegraph, Top 50 Best Books of 2017)

'An enchanting intellectual odyssey . . . also a satisfying personal and professional memoir of a distinguished scientist whose life's work came to be preoccupied with finding ways to break down traditional boundaries between disciplines to solve the long-term global challenges of sustainability . . . Mr West manages to deliver a lot of theory and history accessibly and entertainingly . . . Provocative and fascinating' (New York Times)

'It's rare in the history of science that someone has a big, bold, beautiful, stunningly simple new idea that also turns out to be right. Geoffrey West had one. And Scale is its story' (Steven Strogatz, Professor of Mathematics, Cornell University and author of The Joy of X )

Book Description

A startlingly original 'theory of everything' that invites us to rethink our understanding of the connections between human civilization and the laws of nature.

About this edition

• Publisher: W&N
• Publication date: 2018
• ISBN 10: 1780225598
• ISBN 13: 9781780225593
• Binding: Paperback
• Edition number: 1
• Number of pages: 496