Items related to Scale
Geoffrey West's research centres on a quest to find unifying principles and patterns connecting everything from cells and ecosystems to cities, social networks and businesses. SCALE addresses big, urgent questions about global sustainability, population explosion, urbanization, ageing, cancer, human lifespans and the increasing pace of life, but also encourages us to question the world around us. Why can we live for 120 years but not for a thousand? Why does the pace of life continually increase? Why do mice live for just two or three years and elephants for up to 75? Why do companies behave like mice, and are they all destined to die? Do cities, companies and human beings have natural, pre-determined lifespans? Why, in fact, do we die? Are we just a fascinating experiment in natural selection that is ultimately doomed to fail? And what is the origin of the magic number 4 that seems to determine much of physiology and life-history from birth to death?
SCALE is a seminal book of breathtaking originality and scope.
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Book Description:
A startlingly original 'theory of everything' from one of the world's most distinguished scientists and thinkers, forcing us to rethink our understanding of the connections between human civilization and the laws of nature.
About the Author:
Geoffrey West is a British theoretical physicist and served as the President of the Santa Fe Institute from 2005 to 2009. Prior to joining the Santa Fe Institute as a Distinguished Professor in 2003, he was the leader and founder of the high energy physics group at Los Alamos National Laboratory. He still works at the SFI researching biological power laws. West has been cited and admired in the works of other writers and thinkers, and has made many popular online appearances on TED, Pop-Tech, and Google Talks. One of TIME magazine's '100 Most Influential People in the World', his research and ideas have been discussed in media all over the world.
www.ted.com/speakers/geoffrey_west
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- PublisherPhoenix (an Imprint of The Orion Publishing Group Ltd )
- Publication date2017
- ISBN 10 178022558X
- ISBN 13 9781780225586
- BindingPaperback
- Number of pages320
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