Items related to Cocoa and Chocolate
Excerpt: ...Street, where the air is so highly charged with expert knowledge of the world's produce, that it would illuminate the prosaic surroundings with brilliant flashes if it could become visible. On the morning of the sale samples of the cacaos are on exhibit at the principal brokers. The man in the street brought into the broker's office would ask what these strange beans might be. "A new kind of almond?" he might ask. And then, on being told they were cacao, he would see nothing to choose between all the various lots and wonder why so much fuss was made over discriminating amongst the similar and distinguishing the identical. He might even marvel a little at the expert knowledge of the buyers; yet, frankly, the pertinent facts concerning quality, known by the buyer, are fewer and no more difficult to learn than the thousand and one facts a lad must have at his finger ends to pass the London Matriculation; they are valued because they are inaccessible to the multitude; only a few people have the opportunity of learning them, and their use may make or mar fortunes. The judgment of quality is, however, only one side of the art of buying. We have to add to these a knowledge of the conditions prevailing in the various markets of the world, a knowledge of stocks and probable supplies, and given this knowledge, an ability to estimate their effect, together with other conditions, agricultural, political and social, on the price of the commodity. The room in which the sales are conducted is not a large one, and usually not more than a hundred people, buyers, pressmen, etc., are present. Not a single cacao bean is visible, and it might be an auction sale of property for all the uninitiated could tell. The cacao is put up in lots. Usually the sales proceed quietly, and it is difficult to realize that many thousands of bags of cacao are changing hands. The buyers have perfect trust in the broker's descriptions; they know the invariable fair-play of the...
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- PublisherGeneral Books
- Publication date2010
- ISBN 10 177045070X
- ISBN 13 9781770450707
- BindingPaperback
- Number of pages96
- Rating
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