Marketing is the ideal text for an undergraduate Introductory Marketing course in the Asia-Pacific region. It is the first local text to explain key Introductory Marketing concepts within the context of the challenging conditions faced by organisations as a result of the global financial crisis. A new ground-up work from the best selling author team that first adapted Pride and Ferrell's United States marketing text for the Australasian market, its highly visual presentation is designed to engage students. Numerous real world examples of marketing in Australia, New Zealand and Asian region are provided, featuring a diverse range of organisations, goods and services. Coupled with detailed coverage of the latest marketing theory, research and thinking, this text provides a thorough analysis of contemporary marketing and is an essential guide to best practice. Now with Wiley Desktop Edition! When you purchase a new copy of this text you will automatically receive a Wiley Desktop Edition of the text which allows you to study electronically. * Download the full text to your computer! * Use the search function to locate key concepts! * Create your own colour-coded highlights as you revise! * Make notes for revision and share them with your friends! Check out all the great features yourself in this DEMONSTRATION
"synopsis" may belong to another edition of this title.
Shipping:
£ 1.98
Within U.S.A.
Shipping:
£ 7.63
From United Kingdom to U.S.A.
Seller: GreatBookPrices, Columbia, MD, U.S.A.
Condition: As New. Unread book in perfect condition. Seller Inventory # 9681917
Quantity: 2 available
Seller: PBShop.store UK, Fairford, GLOS, United Kingdom
PAP. Condition: New. New Book. Shipped from UK. Established seller since 2000. Seller Inventory # FW-9781742167060
Quantity: 2 available
Seller: GreatBookPrices, Columbia, MD, U.S.A.
Condition: New. Seller Inventory # 9681917-n
Quantity: 2 available
Seller: Ria Christie Collections, Uxbridge, United Kingdom
Condition: New. In. Seller Inventory # ria9781742167060_new
Quantity: 2 available
Seller: Chiron Media, Wallingford, United Kingdom
Paperback. Condition: New. Seller Inventory # 6666-WLY-9781742167060
Quantity: 2 available
Seller: GreatBookPricesUK, Castle Donington, DERBY, United Kingdom
Condition: As New. Unread book in perfect condition. Seller Inventory # 9681917
Quantity: 2 available
Seller: GreatBookPricesUK, Castle Donington, DERBY, United Kingdom
Condition: New. Seller Inventory # 9681917-n
Quantity: 2 available
Seller: Kennys Bookshop and Art Galleries Ltd., Galway, GY, Ireland
Condition: New. 2009. Paperback. . . . . . Seller Inventory # V9781742167060
Quantity: 1 available
Seller: Revaluation Books, Exeter, United Kingdom
Paperback. Condition: Brand New. 576 pages. 10.08x8.43x0.94 inches. In Stock. Seller Inventory # __1742167063
Quantity: 2 available
Seller: Kennys Bookstore, Olney, MD, U.S.A.
Condition: New. 2009. Paperback. . . . . . Books ship from the US and Ireland. Seller Inventory # V9781742167060
Quantity: 1 available