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Synopsis
This volume provides a dedicated mailing and e-mail campaign to media studies related media & organisations.Corporate and government spin doctors influence virtually every news story we read, see, and hear. But sometimes it is what they keep out of the news that is more significant."Inside Spin" peers into the hidden world of spin to reveal the extraordinary impact of the PR industry. It illuminates the various tactics used by PR companies to smother dissenting views, mask sponsors, attack the competition, and influence everyone from Joe Public to top politicians.Using a series of detailed case studies from the public and private sectors, this volume is a scorching expose of these enormously powerful companies and the control they have over all our lives.
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Review
"While journalists surrender to the increasing mastery of the misinformation industry, media consumers will more often need to become their own gatekeepers. Bob Burton's Inside Spin is a comprehensive guidebook." --Chris Masters, ABC TV Four Corners
"A punchy and passionate book that tells us things we need to know about both PR and journalism." --Margaret Simons, author, The Meeting of the Waters
About the Author
Bob Burton is a freelance journalist and the managing editor of SourceWatch, an online wiki-based database on the global PR and lobbying industry. With New Zealander Nicky Hager he co-authored Secrets and Lies: The anatomy of an anti-environmental PR campaign.
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- PublisherAllen & Unwin
- Publication date2007
- ISBN 10 1741752175
- ISBN 13 9781741752175
- BindingPaperback
- Number of pages324
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