InstaBrain: The New Rules for Marketing to Generation Z - Softcover

Weise, Sarah

Softcover

ISBN 10: 1717836798 ISBN 13: 9781717836793

Publisher: Independently published, 2019

Synopsis

Move over Millennials, there’s a new kid in town. Today, Generation Z (ages 13-24) outpaces Millennials by 3 million. They represent 40 percent of consumers and $44B in direct buying power. This generation is wielding their mighty influence on every other generation, in every industry. Yet marketing departments are still focusing on Millennial research and are missing the massive potential of Generation Z. This generation of digital natives is an entirely different type of consumer—one that you need a completely new type of marketing strategy to reach. How confident are you that you can connect and engage this audience in a way that will resonate? This book by internationally-acclaimed researcher and speaker Sarah Weise will teach you the new rules for marketing and brand-building for Generation Z. Packed with stories and insights from dozens of youth research projects, you’ll find out what you need to know about how this next generation of customers wants to learn, transact, and engage with brands like yours. In InstaBrain, you will learn:· Where they go for different types of content· What draws them in· How they make a buying decision· What keeps them coming back· How to tailor your marketing strategy for this new generation If you don’t know this about Generation Z, you’ll be out of business before you can say “IG.”........................ADVANCE PRAISE FOR INSTABRAIN:“A game-changing approach to marketing, sales, and advertising. Sarah Weise writes in clear, jargon-free prose, and the stories and examples from both B2C and B2B were right on point. This new set of rules is the how-to guide your agency needs to create irresistible user experiences that engage and connect with this powerful generation of young consumers.” - Michael Salamon, Partner, Lousy and Co-Founder of UX Masters Academy“Wow. I learned so much new information reading InstaBrain: The New Rules of Marketing to Generation Z! I think I speak for lots of marketers when I say that I didn't know what I didn't know. As human beings, we assume that other generations are more or less like our own. But this is so not true with Gen Z. They bring an honest, back-to-basics, can-do, work ethic ethos to all of us and have vastly different habits when they research and interact with a brand. Sarah Weise delivers this important information in a clear, comprehensive way. I couldn't put the book down! Highly recommended for ALL business people."-Jon Wuebben, CEO, Content Launch and Author, Future Marketing: Winning in the Prosumer Age"Sarah Weise offers easy-to-apply strategies to help make you a better marketer in today's world. You will learn techniques that will change your strategy, whether you are marketing directly to youth or not. Amazing read and right on target."- Joni Rayos Samilin, CEO, The Mindset Group

About this title

About the Author:

Sarah Weise is the founder and CEO of award-winning market research studio Bixa (www.bixaresearch.com). Through qualitative and quantitative research, Sarah helps companies unravel the "why" behind customer behavior and delivers fresh psychological insights that drive strategic direction and help envision radically intuitive experiences. Sarah lectures at Georgetown University's McDonough School of Business on marketing strategy for the next generation of customers. She is a co-founder of UX Masters Academy, and she speaks at conferences worldwide including MozCon, Digital Summit, Internet Summit, and UXPA International.

About this edition

• Publisher: Independently published
• Publication date: 2019
• ISBN 10: 1717836798
• ISBN 13: 9781717836793
• Binding: Paperback
• Number of pages: 236