Beyond Product: How Exceptional Founders Embrace Marketing to Create and Capture Value for Their Business - Softcover

Soley, Jill; Wilms, Todd

Softcover

ISBN 10: 1642791253 ISBN 13: 9781642791259

Publisher: Morgan James Publishing, 2019

Synopsis

Beyond Product serves as a roadmap for dreamers, big idea people, founders, entrepreneurs, and trailblazers to transport their ideas from concept to successful business.

Is this the Golden Age of the Founder? With only an idea and some change from the couch, a whole new generation of entrepreneurs are building apps, launching businesses, and developing creative new solutions for long-existing problems. People laud the successes, but the truth is

Most of these new businesses fail.

The world expects the creators of these brilliant ideas to be great at everything, but most struggle along the way.

The best product doesn't always win.

Even good products need a good strategy for bringing them to market.

Beyond Product provides the missing link for entrepreneurs and founders to turn their ideas into successful businesses. More than 50 business leaders have lent their perspectives and joined with marketers Todd Wilms and Jill Soley to help the big-idea crowd bring their passion to the marketplace and find their customer.

Beyond Product shows founders how to take their organization through various stages of growth, overcome obstacles, and learn from common mistakes. For every founder who ever found it lonely at the top, this roadmap serves as a coveted best friend as they launch their great idea into the market.

About this title

About the Author

Jill Soley is a Silicon Valley-based strategic product and marketing executive. She learned how to teach others to soar as a hang gliding instructor in North Carolina. Since then, she has launched and grown innovative new products at Adobe, Freshworks, and Siebel and advised and consulted to many startups. Passionate about how teams work together as well as their results, Jill currently leads Product Management and Product Marketing at Cloverpop, a venture-backed technology startup that helps companies drive business outcomes through improving their decision practices. Jill holds a BS and MBA from MIT and is working hard with her husband to raise two young men who take smarter risks than hang gliding.

About this edition

• Publisher: Morgan James Publishing
• Publication date: 2019
• ISBN 10: 1642791253
• ISBN 13: 9781642791259
• Binding: Paperback
• Number of pages: 170