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Why does a company's shift in advertising transform a potential flop into a billion dollar industry? How does a CEO's decision to attack a single pattern among his employees turn one of the largest companies in America into a top performer in the Dow Jones? What was the path that led a small group of people to form the Civil Rights Movement? In his bestselling book The Power of Habit, Charles Duhigg, a business reporter for the New York Times, conveys his research in the fields of psychology and neuroscience to provide a scientific approach to understanding habits. The Power of Habit in 30 Minutes is the essential guide to creating change, breaking habits, understanding willpower, and comprehending the main ideas behind Charles Duhigg's bestseller. Drawing on illustrative case studies, the summary explains Duhigg's premise on how modification of the habit loop-a three-stage process of habit cues, routines, and rewards-can be a powerful force in effecting personal, organizational, and social change. Offering an overview of Duhigg's scientific investigations on the formation of habits, this concise executive summary highlights the essential points to breaking habits, and gives the reader the necessary tools for implementing successful change at both an individual and institutional level.
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