Items related to The Essence of Provence: The Story of L'occitane
The remarkable rags-to-riches tale of Olivier Baussan and the road-side soap stand that became L'Occitane, one of the world's most successful purveyors of natural fragrances. Founded in 1976 by Olivier Baussan, the now world-renowned fragrance company L'Occitane (which means "a woman of Provence" in Old French) was inspired by the essences of lavender and honeysuckle, rosemary, sage, and thyme indigenous to his childhood home in the south of France. In fact, it had been since the mid-1950s that Provence had been working its magic on the Baussan family, who left their urban life for a farm in Ganagobie when their son Oliver was only six months old. Blessed with a wonderfully acute sense of smell, Olivier eventually grew up to realize that he'd been born to distill and disseminate the many and varied perfumes of the region. His epiphany came when he was 22, when on the side of the road he found an abandoned still, which he bought for a song. Using the countryside's natural ingredients, he began manufacturing shampoos, colognes, bath essences, and soaps. Starting with five employees-including Olivier's wife and mother-in-law-his fledgling company grew into a major business. Today, with hundreds of stores and thousands of employees worldwide, L'Occitane ranks as one of the world's most successful businesses-encapsulating a bit of paradise.
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Book Description:
The remarkable real-life fairytale of how a poor boy from Provence founded one of the world's most successful fragrance companies L'Occitane.
About the Author:
Pierre Magnan is an acclaimed French writer, and the author of over twenty works of fiction and nonfiction. He lives in France.
"About this title" may belong to another edition of this title.
- PublisherArcade Pub
- Publication date2011
- ISBN 10 161145249X
- ISBN 13 9781611452495
- BindingPaperback
- Number of pages160
- Rating
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