The Business of Fashion: Designing, Manufacturing and Marketing - Softcover

Leslie Davis Burns, Kathy K. Mullet & Nancy O. Bryant

Softcover

ISBN 10: 1609011104 ISBN 13: 9781609011109

Publisher: Fairchild Books, 2011

Synopsis

This authoritative text focuses on the organization and operation of the U.S. textiles and fashion industry - how fashion apparel and accessories are designed, manufactured, marketed, and distributed. Although the focus of the book is on the organization and operation of the fashion industry within the United States, the role of these industries within the global context is covered throughout. Since the publication of the first edition, the textile/apparel industries have continued to undergo tremendous change. Quick Response strategies have evolved into supply chain management, Web-based business-to-business and business-to-consumer communications and commerce have grown, and mass customization is a reality. The fourth edition of The Business of Fashion will continue to capture the dynamics of the fashion industry by emphasizing the technological, organizational, and global changes in its various components with an emphasis on social responsibility.

About this title

About the Author:

Leslie Davis Burns, Kathy K. Mullet and Nancy O. Bryant are all based at Oregon State University.

About this edition

• Publisher: Fairchild Books
• Publication date: 2011
• ISBN 10: 1609011104
• ISBN 13: 9781609011109
• Binding: Paperback
• Edition number: 4
• Number of pages: 640