The Next Boom: What You Absolutely, Positively Have to Know About the World Between Now and 2025 - Hardcover

Jack W. Plunkett

Hardcover

ISBN 10: 1608799999 ISBN 13: 9781608799992

Publisher: Plunkett Research Ltd, 2011

Synopsis

In The Next Boom, Jack W. Plunkett, widely followed analyst and CEO of Plunkett Research, Ltd., persuasively demonstrates the emerging trends, technologies and changes that will lead to a new period of substantial economic growth in emerging nations as well as many of the world’s leading economies. He presents a panorama of carefully documented developments in areas including energy, health care, education, demographics, trade, technologies and the rapidly-growing global middle class—showing how trends in America and around the world have tremendous synergy that will lead to a long-term surge in global business. Plunkett supports his theory through an entertaining analysis of global prospects for what he defines as the “near future,” from 2013-2025. The author explains opportunities for significant economic growth for America and other well-developed nations. He also details how mature countries like the U.S. will face competition of growing intensity in the areas of higher education, motivated young workforces, entrepreneurship and government support of business investment. Provocative and far-reaching, the author demonstrates how The Next Boom and its underlying causes will have a deep, evolutionary effect on all of us.

The Next Boom, with its powerful and optimistic vision of the surprising changes ahead, arrives at a timely juncture. Plunkett details the most exciting technologies for the future, including those in which America has a solid lead: nanotechnology, remote wireless sensors and biotechnology. At the same time, he shows how America is one of few nations with a rapidly growing population, and explains how this can be a tremendous economic advantage by providing both a vital young workforce and a growing tax base.

The next billion consumers will soon emerge on a worldwide basis. The author details how and why this continued growth of the global middle class will vastly increase demand for goods and services, attracting ever-greater innovation, competition and global trade. Plunkett is not suggesting that you look at the world through rose-coloured glasses. Instead, he believes that you will benefit most from the state of the world today by understanding the changes, challenges, opportunities and risks that are occurring around you in order to prepare yourself for The Next Boom. The book includes a reading group guide for book club use and discussion. In addition, the author has produced a series of 10 short videos, each one related to a chapter in The Next Boom. Links to the videos are included within the book, and they can also be found on YouTube.

About this title

Review:

“Plunkett's entertaining writing style combined with his excellent documentation challenges readers to think carefully about the evolutionary changes that he suggests will be the building blocks of the coming socioeconomic renaissance... "" – CHOICE

“How (to) cash in on Plunkett's predictions? Investors can focus on companies with a foot-hold in emerging markets...Two, companies that benefit from nanotechnology, wireless technology and biotechnology are attractive.” - International Business Times

“The book serves as a guide to understanding how best to position any business, investment or career to benefit from the expected growth.” - BizTimes.com

From the Back Cover:

Three powerful building blocks will support a renewal of prosperity and economic growth that will last for years to come: A soaring global population; Sweeping changes in consumers, demographics and education; and Emerging technologies, centered on health care, wireless communications, biotechnology, nanotechnology and energy. Jack W. Plunkett, award-winning author and CEO of business and industry analysis firm Plunkett Research, Ltd., shows how you will be best prepared to succeed during the Next Boom if you have a firm understanding of this three-part foundation. This information is vital for leaders in business and government, investors, managers, entrepreneurs and educators. The Next Boom and the changes that are entailed will have a deep, evolutionary effect on all of us. The Next Boom is already on track. The book addresses issues and opportunities that are on the top of the minds of thinking, proactive people today, including: America’s population advantage; the convergence of cutting-edge technologies; growing global consumer markets; business opportunities in emerging nations, India, China, Brazil; immigration and evolving demographics, including the Hispanization of America; aging populations and changes wrought by Baby Boomers; health care costs, technologies and emerging innovations; energy technologies and new resources; The upcoming Diversity Generation; evolving consumer habits and savings; the revolutionary nature of nanotechnology; and the biotech era. The Next Boom helps you understand how to best position your business, your investments and your career to benefit from the upcoming era of global growth. The book includes a reading group guide for book club use and discussion, and readers may access a series of related videos, available online, that have been narrated by the author specifically for use with this book.

About this edition

• Publisher: Plunkett Research Ltd
• Publication date: 2011
• ISBN 10: 1608799999
• ISBN 13: 9781608799992
• Binding: Hardcover
• Number of pages: 277