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StoryBranding: Creating Stand-Out Brands Through The Power of Story - Hardcover

Jim Signorelli

 
9781608321452: StoryBranding: Creating Stand-Out Brands Through The Power of Story
Hardcover
ISBN 10: 1608321452 ISBN 13: 9781608321452
Publisher: Greenleaf Book Group (US), 2012
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About the Author:
After earning a number of awards as a copywriter, Jim Signorelli began a client management career that saw him working on accounts ranging from high tech to fast food, on both coasts and in the Midwest. He has served as senior VP at Ayer, the first advertising agency in the U.S., as well as senior VP at W B Doner and Lois / EJL. Using his vast experience and solid client relationships, he founded ESW Partners ten years ago, with three people. Today, ESW is one of the twenty largest agencies in Chicago.

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  • PublisherGreenleaf Book Group (US)
  • Publication date2012
  • ISBN 10 1608321452
  • ISBN 13 9781608321452
  • BindingHardcover
  • Number of pages220
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