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42 Rules of Product Marketing: Learn the Rules of Product Marketing from Leading Experts from around the World - Softcover
Synopsis
42 Rules of Product Marketing is a collection of product marketing wisdom and insights from forty-two experts from around the world. This book will expose you to the experience and knowledge of a group of the world's leading product marketing experts with a range of perspectives in both consumer and business markets.In this book, you’ll learn ways to:
- Craft the right positioning and messaging for your prospective customers.
- Communicate with your customers in terms that are meaningful to them.
- Use the web and social media to have two-way conversations with your customers.
- Use web analytics to understand customer interest.
- Work effectively with sales and sales channels to manage leads and drive revenue.
- Become recognized in your company or organization.
- Discern a prospect’s digital body language from web interactions.
- Understand the new rules of public relations.
"synopsis" may belong to another edition of this title.
Product Description
Rare Book
"About this title" may belong to another edition of this title.
- PublisherSuper Star Press
- Publication date2012
- ISBN 10 1607730804
- ISBN 13 9781607730804
- BindingPaperback
- Number of pages128
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