A Beginner's Guide to Mobile Marketing (Digital and Social Media Marketing and Advertising Collection) - Softcover

Karen Mishra (author) & Molly Garris (author)

Softcover

ISBN 10: 1606498401 ISBN 13: 9781606498408

Publisher: Business Expert Press, 2014

Synopsis

This book is for marketers (from newbies to CMO level) who want to learn why and how to use mobile marketing to engage and convert consumers. A Beginner's Guide to Mobile Marketing will teach you about the exploding opportunities that mobile marketing offers and why it is so important to embrace it in your integrated marketing strategy. Cell phones are no longer just for calling people. Based on the latest trends in consumer behavior on mobiles, the authors introduce ways that marketers can use smartphone popularity to reach people with tactics like mobile apps, mobile web, social media, mobile advertising and more. Exercises are included to ensure that the reader understands the material as well as how to apply it in the real world.

About this title

About the Author:

Professor, Meredith College

About this edition

• Publisher: Business Expert Press
• Publication date: 2014
• ISBN 10: 1606498401
• ISBN 13: 9781606498408
• Binding: Paperback
• Number of pages: 160